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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Feedburner and Google Adsense for RSS

Comments (6)

Google Ads have started appearing in select RSS feeds on a trial basis.  This has been long anticipated, is a completely logical extension of Google AdSense, and – while some people may fight ads in RSS – it’s an inevitable part of the RSS ecosystem. 

Feedburner announced today that they support Google AdSense in feeds.  Feedburner already supports Yahoo! Search Marketing (fka Overture Advertising) and Amazon Associates as part of their “commerce services” – it was straightforward for Feedburner to incorporate Google AdSense into this.  While the publisher (e.g. you, me) needs to set up Google AdSense and be invited into their Google AdSense for RSS program, once your Google AdSense ID is approved for RSS, you will be able to immediately turn this capability on in Feedburner with minimal configuration.

As Dick Costolo – the CEO of Feedburner – mentioned in a post about the financing round we led, Feedburner’s core competency is managing complexity with regard to RSS feed management.  While setting up Google Ads on a web site is pretty straightforward (but still requires some technical understanding), it gets a lot harder to modify your RSS feed to include Google Ads.  Feedburner makes it simple, lets you have more flexibility (e.g ad frequency, category optimization, ad formatting), and handles all the weird issues that Feedburner has learned about my managing a large number of feeds (e.g. feed read/unread problems when you insert ads, ad formatting in different RSS aggregators).

  • http://www.smartzville.com/marketing-help/?p=18 Marketing Help and Free Courses

    Google Adsense for RSS

    There’s a lot of information floating around this week about using Google Adsense in an RSS Feed.
    So here it comes…Adsense in RSS. Still in pre-launch beta and everyone’s really hushed about it….

  • http://www.johnniemanzari.com/archives/2005/05/the_syndication_1.html Johnnie Manzari

    The Syndication Mess

    In general, I try to keep expletives out of my posts, but this one will be an exception. Tempers have run high. You’ve been warned. Recent news about Google’s new test feature to place ads in RSS feeds have caused…

  • http://www.strategicboard.com/weblog/pivot/entry.php?id=194 Strategic Board Blog

    RSS advertising changing the Blogosphere

    Today many and maybe most of RSS feeds are only served partial due to the basic reason of publishers wish to get more users to their website (Only place where context can be displayed). Enabling context based advertising in RSS feeds by Google , Weblog…

  • http://www.corante.com/dating David Evans

    Trying to get a decent dashboard-style view of how the various feeds,ads, logfiles, bandwidth useage, CTR performance and other data are performing is close to impossible at the moment. All hail enterprise blog management tools like Feedburner, makes my life a heck of a lot less complicated.

  • http://www.illinoishealth-insurance.com Parker Yousif

    I found this to be very interesting. I have went through and read many of your articles. They are fantastic!

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