Comments on: Signs of Increasing Blog Relevance to Corporate Communication http://www.feld.com/wp/archives/2005/02/signs-of-increasing-blog-relevance-to-corporate-communication.html Tue, 14 Feb 2012 01:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Luke Haase http://www.feld.com/wp/archives/2005/02/signs-of-increasing-blog-relevance-to-corporate-communication.html/comment-page-1#comment-606 Luke Haase Tue, 08 Feb 2005 02:53:53 +0000 http://www.feld.com/wp/?p=265#comment-606 As a marketing/communications professional, let me say that blogging has moved well beyond the fringes and politics and into the mainstream of effective (and essential) communications. Our agency, for one, has a very unique way of doing business, and had a difficult time getting noticed until we (and our clients) began raving about us on several VC blogs and elsewhere. Now we are on the radar screens of VCs and prospective clients everywhere...(our unique model is that -- unlike virtually every other ad agency -- our marketing firm puts our fees at-risk against the client results we create, a concept VCs and bean counters love (and our competitors hate!) As a marketing/communications professional, let me say that blogging has moved well beyond the fringes and politics and into the mainstream of effective (and essential) communications.

Our agency, for one, has a very unique way of doing business, and had a difficult time getting noticed until we (and our clients) began raving about us on several VC blogs and elsewhere. Now we are on the radar screens of VCs and prospective clients everywhere…(our unique model is that — unlike virtually every other ad agency — our marketing firm puts our fees at-risk against the client results we create, a concept VCs and bean counters love (and our competitors hate!)

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