Hi,

Thanks for writing such an interesting article. It is not easy to take the right employee especially if we don’t have great human resource division inside our company. Special division of human resource usually required but some companies think that is not necessary thing. Trianz is a client-oriented organization that provides an integrated set of Consulting, IT and BPO solutions, each enabled by innovative and proprietary global execution models.

Trianz firmly believes that the flawless execution of business, technology and operational initiatives is a key ingredient of business success. Their mission is to partner with business leaders, who share the belief that Execution Matters. They understand top management vision and objectives, visualize business results and translate these to the execution of strategy using relevant technology and process outsourcing.

Thanks,

- Sibley

Brad Feld comments that consulting and professional services are clearly different business models, but are today sometimes used interchangeably.

Following on my previous post on Product Marketing 101 and Product Marketing 102, I want to try to touch on what you can do when the product is a service, and when you are looking at the question from the

Following on my previous post on Product Marketing 101 and Product Marketing 102, I want to try to touch on what you can do when the product is a service, and when you are looking at the question from the

Feld Thoughts urges us to distinguish between consulting and professional services, noting the nearly universal tendency to conflate the two. Here is a distinction that makes a difference for both buyers and sellers, because failure to get the distinc…

I believe the distinction is important for two reasons. First, clients can better understand where they are in terms of where they are in the solution process (Consulting seems to be on the front-end of a solution, Professional Services seem to occur once a solution has been chosen). Second, clients have a better expectation and clarity on what they are buying.

(Also that there is a verb for what Consultants do, but not for what Professional Services do.)

More to the point, in my terminology Consultants offer (business) advice, System Integrators implement it (even if it is a process change and does not involve technology), while Professional Services are System Integrators tied to a specific product or vendor.

Not sure if this only add to the confusion…

For example, as Brad says, we do have a professional services component to our Delivery Assurance business to help clients interpret the data we provide them and guide them on implementing some obvious solutions (e.g., “enable your outbound email servers for reverse DNS lookup).

However, frequently the data will point to more systemic, upstream problems with the way the client handles some of the more creative aspects of its email program (e.g., “you send too many campaigns each month and your consumers are complaining as a result”), which calls for more of a consulting solution.

Brad posted and interest blog on the nuances in defining “Professional Services” and “Consulting”. As a VP of a consulting firm, this is a very important disctinction to make, not only from a business model perspective, but from a potential…