Comments on: NewsGator News and Name http://www.feld.com/wp/archives/2004/09/newsgator-news-and-name.html Fri, 19 Mar 2010 16:10:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Len VT http://www.feld.com/wp/archives/2004/09/newsgator-news-and-name.html/comment-page-1#comment-354 Len VT Thu, 16 Sep 2004 16:57:02 +0000 http://www.feld.com/wp/?p=155#comment-354 I posted over at Greg Reinacker's blog but as a Product Marketer I've got to say that the decision to change a brand or a company name for an established company is a difficult one, I would always lean towards not changing the name. Look at what happened when HP spun off their instruments group (I know it's a bit of a different situation than yours) into the newly named Agilent Technologies. They're still struggling with that name change. What changes like these do is confuse customers. Then again it can work to a company's favor as in the case when Andersen Consulting changed their name to Accenture just before the Arthur Andersen/Enron accounting debacle. But that was just luck ... I posted over at Greg Reinacker’s blog but as a Product Marketer I’ve got to say that the decision to change a brand or a company name for an established company is a difficult one, I would always lean towards not changing the name.

Look at what happened when HP spun off their instruments group (I know it’s a bit of a different situation than yours) into the newly named Agilent Technologies. They’re still struggling with that name change. What changes like these do is confuse customers.

Then again it can work to a company’s favor as in the case when Andersen Consulting changed their name to Accenture just before the Arthur Andersen/Enron accounting debacle. But that was just luck …

]]> By: Software Only http://www.feld.com/wp/archives/2004/09/newsgator-news-and-name.html/comment-page-1#comment-355 Software Only Thu, 16 Sep 2004 05:47:43 +0000 http://www.feld.com/wp/?p=155#comment-355 <strong>Should NewsGator change its name because of a potential "Gator" association? Not sure...</strong> Greg Reinacker, the CEO of NewsGator, is asking feedback as to whether the "Gator" connotation is negatively impacting the image of his business, and whether he should consider changing the name of his company. As too many of us already Should NewsGator change its name because of a potential “Gator” association? Not sure…

Greg Reinacker, the CEO of NewsGator, is asking feedback as to whether the “Gator” connotation is negatively impacting the image of his business, and whether he should consider changing the name of his company. As too many of us already

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