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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Quova Serves Up Success for TheServerSide.com

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World’s Leading Java Developer’s Portal Chooses GeoPoint’s Patented Technology

MOUNTAIN VIEW, Calif., June 1 /PRNewswire/ — Quova, Inc., the world’s leading provider and developer of Web geography services and technologies, today announced that TheServerSide.com, the world’s largest community for enterprise Java architects and developers, has chosen Quova’s patented GeoPoint to provide state and country-level geolocation for its website, which serves over 500,000 unique visitors per month.

TheServerSide.com provides news, feature articles, product reviews, case studies and a discussion forum for Java software developers worldwide, and is widely considered the voice of the Java development community. The site has deployed GeoPoint to analyze geographic traffic patterns and detect users operating under aliases, as well as automatically pre-populating the country and state dropdowns on the site’s registration page. TheServerSide is also an advertising business, and has ambitious plans to leverage GeoPoint to provide innovative online marketing solutions to vendors of enterprise tools and services.

“We chose Quova over competing providers because they clearly had the best technical expertise and the most easily integratable product to help us serve the Java community,” said Floyd Marinescu, founder and General Manager of TheServerSide Communities. “In addition to the current applications, we plan to deploy GeoPoint to help us deliver customized content and advertising based on each visitor’s nation and state of origin, enabling us to generate new ad revenue for our company and more relevant content for our members worldwide.”

“TheServerSide.com is a household name among Java developers, including our own,” said Tom Miltonberger, Senior VP of Products for Quova. “We’re proud to be able to help them serve this thriving development community and execute a successful business model in the process, and we’re committed to a partnership that will produce stronger and more versatile technology across multiple industries.”

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