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November 26, 2006 7:32 PM

Failing Gracefully

David Cohen has a great post up about the failure of one of his startup - iContact.  Even though iContact failed, David and his partners still managed to return 78% of the investment to their investors.  His two lessons: (1) control the distribution of your product and (2) start small and prove something before you start to scale up.

Posted in: Failure