Brad's Books and Organizations

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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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The Startup Marriage

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Amy and I have just launched a new project we are working on together called Startup Marriage: Balancing Entrepreneurship and Relationship. It includes a blog, a tweet stream, and a book (hopefully by the end of the year.)

Since the beginning of 2010 I’ve written two books. The first, Do More Faster: TechStars Lessons To Accelerate Your Startup, was with David Cohen, the CEO of TechStars. The second, Venture Deals: Be Smarter Than Your Lawyer And Venture Capitalist, was with Jason Mendelson, one of my Foundry Group partners. Wiley published both of them and I’ve learned a lot about writing a long form book. I’ve also enjoyed the process and the work immensely, except for the final, mind-numbing edit cycle.

Amy and I have been talking about writing Startup Marriage for several years. Do More Faster’s last chapter is on Work-Life Balance and I have written a lot about Work-Life Balance on my blog. While there is always more to learn and figure out, Amy and I have gotten a lot of things right, although we’ve had plenty of ups and downs along the way as we’ve figured this stuff out.

We’re spending a good chuck of our time in Paris and Italy writing together. Our goal is to have a solid draft of the book done by the time we get back to Boulder after Labor Day. We haven’t decided whether to self-publish or go with a publisher this time around – we’ll see how we feel when we get a little closer to the end of the draft. In the mean time, we’ll be blogging regularly on the Startup Marriage blog about a wide variety of topics, including the experience of writing a book together. We hope you’ll follow us and participate!

The Need For A Gender Neutral Pronoun

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The English language badly needs a gender neutral pronoun. The more I write, the more I feel the need for this. In my post yesterday, Does Your VP of HR Report To Your CEO? I felt this very acutely as I tried to be gender neutral to avoid the “CEO’s are male, VP of HR are female” bias. But I failed and just used “he” throughout the post.

Jason and I struggled a lot with this in our new book Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. We finally gave up and used “he” throughout. But we felt compelled to discuss this in the Preface.

“In an early draft, we varied gender on pronouns, using “she” liberally throughout the book. However, as we edited the book, we found that the mixed gender was confusing and made the book less readable. So we decided to use male pronouns throughout as a “generic pronoun” for both genders. We are sensitive to gender issues in both computer science and entrepreneurship in general—Brad has worked for a number of years as chair of the National Center for Women and Information Technology (www.ncwit.org). We hope our female readers are okay with this approach and hope someday someone comes up with a true gender-neutral set of English pronouns.”

In general, I’ve adopted the “use the pronoun of the author” approach. I’ve tried (s)he but I don’t like it – I find it to be hard to read. I like “phe” or “per” but neither of these have had any consistent usage that I’m aware of.

For all the women out there reading this, when I say “he” I actually mean “he or she” or “she or he”. And for all the english scholars and style book writers out there, please push the use of “phe”, “per”, or some other gender neutral pronoun on the world.

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