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You may noticed from prior posts that we’ve had a difficult time at Foundry Group managing our growing portfolio of WordPress sites. We are not alone. You would think that by now, managing websites would be a solved problem, but that’s just not true.
Talk with any professional marketer about their websites and two things will become clear: 1) websites are absolutely central to how digital marketing gets done and 2) websites are a giant pain in the ass.
In our portfolio of startup companies, following is how websites usually get managed.
When companies are just getting off the ground, the founders often build the websites themselves, increasingly with flat HTML because it is simple and efficient. The websites are usually thought of as simple extensions to the product themselves.
At some point (hopefully) the business starts growing and a professional marketer is brought on board. In order to do their jobs marketing needs a content management system, often WordPress for simple use cases.
This is where things start to break down. Startup engineering teams are now tasked with managing a CMS system. This may be simple at first, but things get complicated very quickly. Hosting offers little beyond just hardware and maybe some server configuration. Professional website developers need much more than that — they have to collaborate in teams, work with version control, deploy changes, and as the company grows scale their site and make sure it is running fast 24×7 — aka website DevOps.
Guess who’s responsibility this becomes? The startup’s ops and engineering team. Every hour invested in this marketing infrastructure comes directly out of the bandwidth available for product improvements. Total break down.
At Foundry Group we went through a similar pattern, but here at Foundry it was Ryan (a co-founder and former engineering leader at Excite) who played the role of VP Eng. He spent too many hours over the past year baby-sitting our WordPress mess. He eventually got sick of me texting him that there was a problem somewhere.
This is why we are so excited to announce that our portfolio company Pantheon now supports WordPress. Over the past two years they have worked entirely in the Drupal ecosystem (their roots) and now run over 55,000 sites. They have built an incredibly powerful multi-tenant platform with the best set of website developer tools in the world and a container based run-time that can scale sites from 0 to >100M page-views entirely in software. All of their technology is now available to WordPress developers.
We like many of their customers were begging for some time for them to support WordPress. That day has finally come. Ryan is retiring the website pager and I’ll have to find some other way to annoy him on a regular basis.
Today our portfolio company BigDoor launched the first ever gamification plugin for WordPress. The plugin will allow a WordPress site owner to add leader-boards to their site as well as reward users with badges and points when they leave comments and check-in. It is a great way to incentivize repeat visits and help build a community on your site.
The BigDoor team has built a powerful gamification API, but until recently it required a programmer to implement it. The team continues to make big strides in making gamification more accessible by streamlining and simplifying the process of adding points, leader-boards, badges and virtual goods to a site or app. BigDoor is progressing toward what they call the “15 minute install”. Their new WordPress plugin takes about an hour from download to being live on your site, but this is a big step toward making gamification, badges and leader-boards more accessible for bloggers everywhere.
If you are a WordPress blogger, download the BigDoor WordPress Gamification plugin and give it a spin. Feedback welcome.