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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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The Power of Connected Play

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Today, Orbotix, the maker of Sphero, has raised a new round of $15.5 million, led by Shea Ventures and including new investor Grishin Robotics. We were the original investors in Orbotix and I joined their board in the fall of 2010 after they went through the Techstars Boulder program.

The first post I wrote about Orbotix included an aspirational phrase for what they were working on.

Orbotix is creating a new game platform that combines common physical objects, smart phones, and a software marketplace. Their first product will “reinvent the ball” through the creation of a robotic ball controlled by a smart phone.

They shipped Sphero 1.0 just before the end of 2011 so their first real year in the market was in 2012. Sphero 2.0 shipped in the fall of 2013 and was praised in reviews like the one in TechCrunch which gushed Sphero 2.0 Is Twice As Fast, Agile, And Awesome.

And then came Ollie, which will join its older brother Sphero when it ships this fall.

Connected play is a new category that I’m completely obsessed about. When the iPhone and iTouch came out, there was an incredible shift to mobile devices for games. Suddenly, the toy that kids were playing with was a virtual one – something that was occurring on a sheet of glass they held in their hands. For a kid like me who grew up with video games on an Apple ][, this was pretty awesome. But it felt limiting, especially as I watched kids (and adults) react to Sphero.

As someone who has seen behind the curtain at Orbotix, littleBits, and Modular Robotics, it is amazing what you can do, and where you can go, when you connect physical objects with a smartphone. As an investor in these three companies, I’m psyched to be part of inventing a new category we are calling connected play.

Come join us and play!

Robots, Programming, and Education

Comments (3)

Ever since Orbotix was founded, we’ve been talking about robots and education and how Sphero could play a role. Last week, my friends at Orbotix rolled out a new program called SPRK which stands for Schools, Parents, Robots, and Kids. They’ve already got six lesson plans up with more coming.

To get a feel for the potential of Sphero in education, take five minutes out of your day and watch the video below. At the minimum, it’ll make you smile.

Orbotix: Creating the Future of Connected Play

One Comment

I’ve loved being involved in Orbotix from the very beginning. I got to know Adam and Ian, the founders, even before they got into Techstars. Their original company name was GearBox and they probably wouldn’t haven’t gotten into Techstars except that both Nicole Glaros and I said “we love these guys – fuck it – let’s try a hardware company this time.”

Paul Berberian, one of Adam and Ian’s lead mentors during Techstars joined them as the third co-founder before demo day and we led the seed round shortly after. Orbotix is now 40 people, with hundreds of thousands of Sphero’s out in the wild and being played with, and a new product (currently codenamed 2B) coming out this fall.

The company is on the forefront of a new category I like to call “connected play.” It’s not a static toy, like kids have been playing with since the beginning of time. It’s not a game on a pane of glass like an iPhone or iPad. It’s a dynamic toy that you can play with online, via  your pane of glass, or in the real world, with friends, connected together online. And it gets upgraded continually, with new software and new games.

I’ve talked in the past about how I love origin stories. I bet you didn’t know that before there was Sphero, Adam and Ian made an iPhone-based garage door opener well before that was cool and trendy. Enjoy the three minute origin story of Orbotix.

Orbotix: Creating the Future of Play from Sphero on Vimeo.

Amazon Prime Ground

Comments (12)

If you think Amazon Prime Air is neat, you’ll love the new Amazon Prime Ground.

Spheros and Quadcopters are available with shipping still in time for Christmas.

Jackson Pollock Would Have Loved Sphero

Comments (6)

Jackson Pollock is one of my favorite abstract expressionists. So, when Sphero decided to dance around in NY City and do an art project, he immediately came to mind.

If you wonder how kids describe a Sphero, this short video will make you smile. And then laugh. And then smile some more. One of these kids needs to be on The Voice.

Sphero says, “buy me, buy me, buy me.”

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