Brad Feld

Tag: relationship

I haven’t been posting about my reading lately. While I continue to read at my typical pace, I think I was a little tired of writing book reports, but that has passed.

Last night I read The 80/80 Marriage: A New Model for a Happier, Stronger Relationship. Kaley and Nate Klemp have written an excellent book that can help any married couple improve their relationship. This is especially true in the time of Covid, given all the additional dynamics about being home together most of the time.

When Amy and I wrote Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur in 2013, our goal was to write something different than YARB (“yet another relationship book”). Whenever I worked on it, I had in my mind, “Do not let this be a YARB.”

The 80/80 Marriage is definitely NOT a YARB. The framework comes from the idea that many marriages are 80/20 with a goal of shifting to 50/50, where the partners are equal in the relationship. Kaley and Nate’s goal is to do better than 50/50, hence 80/80.

Amy and I have had an equal partnership in our marriage from the beginning. However, as any married couple knows, that ebbs and flows and at times doesn’t feel equal. The two of us talk about it often, and when we get out of balance on any dimension, we both own what is going on, discuss what we need to do to get back in balance, and then move forward.

Once you start deconstructing this, many traditional relationship tools fit nicely in the 80/80 Marriage construct. Amy and I are big fans of the Five Love Languages. I like receiving acts of service, she likes receiving praise, and both of our #1 is quality time. We also like giving what we like receiving, and fortunately, we both like receiving acts of service and being together all the time.

But what if instead of each person being at 50% of the relationship, the goal was to exceed expectations? That’s where the 80% comes from. An example would be from this morning. Amy is a huge knitter and has been wrestling with a giant yarn tangle. Rather than throw it away, she spent some time last night unsuccessfully trying to untangle it. Today, while she was on a board call and I was upstairs, I spend 10 minutes and untangled it. When she came upstairs, she was delighted with the minor act of service that she didn’t ask for.

There are hundreds of things like this we do for each other each month. Some are significant. Some are trivial. But they are all unexpected and unrequested. That’s what pushes the 50% up to 80%.

Kaley and Nate cover all aspects of a relationship, including roles, priorities, boundaries, power, and sex. And, they finish with the 5 essential habits of the 80/80 marriage:

  1. Create Space for Connection
  2. The Call-and-Response of Radical Generosity
  3. Reveal Issues, Misunderstandings, and Resentments as They Arise
  4. The Shared-Success Check-in
  5. Create Space from Digital Distractions

This felt great to me, as Amy and I have regular approaches for each of these. Our Qx vacation approach is highlighted in the book as an example of #1. My yarn story above is an example of #2. Our Life Dinner is how we practice #3, although we do it in real-time also. Morning coffee and Life Dinner is #4, along with shared meals (typically lunch in the time of Covid.) And our Qx vacations and Digital Sabbaths are #5. Of course, what we do is more than just labeling the activity, but if you read our book or follow along on this blog, you can probably related to some of the examples I’ve given in the past.

Kaley and Nate Klemp have made a significant contribution with The 80/80 Marriage: A New Model for a Happier, Stronger Relationship and written something that is not-YARG.


As we head into the weekend (which I need very badly), I thought I’d toss up a fun video that the gang at Name.com made recently. They’ve done some funny videos as part of their promotional campaigns (they are our domain registrar – good folks) and asked if Amy and I would do one that references our book Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur.

It’s short and I get a silly grin on my face every time I watch it. There are a handful of inside jokes and in the spirit of never taking oneself very seriously, we execute this spirit well. And, as every good salesperson should say, “If you like the video, you’ll love the book – grab your copy of Startup Life now.”


Startup Life: Surviving and Thriving in a Relationship with an EntrepreneurThe second book in the Startup Revolution series, Startup Life: Surviving And Thriving In A Relationship With An Entrepreneur, is shipping in the next week or so. My wife Amy Batchelor and I wrote this one, with contributions from about 20 other entrepreneurial couples.

Amy and I have been friends since we met in college in 1984. We have been together as a couple since 1990. We got married in 1993. Our marriage almost ended in 2000. Today, I am ecstatic in my relationship with Amy. We’ve worked hard over the past 11 years to figure things out, get it right, and build a long-term, sustainable relationship.

Startup Life explores the unique challenges that exist in the context of a relationship with an entrepreneur. Like my other books, there’s a lot of personal stuff in it – in this case, from both of us. We include lots of stories and wisdom from our entrepreneurial friends, especially in areas where we have no experience, like that of having – and dealing with – children in the relationship.

Amy and I have been talking about writing this book since 2007. It was an awesome experience to write it together – all of the expected collaboration dynamics appeared. For example, when we started, I wanted to simply split up tasks and write chunks separately; Amy wanted to collaborate on every word. After a laugh together about the clicheish male / female gender stuff at work here, we quickly figured out how to make progress together.

Of all the books I’ve written, I’m most proud of this one. We dug deep into our own life, experiences, and personalities. We bared our souls a lot. We’ve got a lot to learn still about relationships, but we feel like we covered a lot of ground in this book.

Several early readers have told us this is a great broad relationship book that applies to any couple. While we hope that is the case, we especially focused on the special stresses that we’ve experienced in an entrepreneurial life. Either way, we hope there’s a lot here that can be helpful.

If the topic appeals to you, pre-order a copy of Startup Life: Surviving and Thriving in a Relationship today. Engage with articles you find interesting about this topic on the Startup Revolution Hub. And look for a lot more on the Startup Life blog in the coming weeks.