Brad Feld

Tag: negotiation

At dinner last night with Amy and friends we ended up in a long conversation about what’s going on in the world right now. We went down a few different paths, including a set of provocative questions like “Should the US have gotten involved in World War II earlier?” (me: Yes) and “Should the US have have gotten involved in World War I earlier?” (me: I don’t know – I never have really understood World War I .)

The subtext kept cycling around what, if anything, is different today. Sure – many specific things are different – but is the essence of anything human fundamentally different?

I kept coming back to the idea that we have instantaneous information about everything everywhere all the time. That has been enabled by technology, especially over the past twenty years, and is accelerating. Technology doesn’t address everything – for example, air travel still sucks.

And, more importantly, the instantaneous information we have isn’t necessarily the truth. In fact, much of it isn’t the truth, but rather a point of view that a subset of people would like to enforce on another subset of people. This is a fundamental tenet of human behavior that has been going since, well, before, well, forever. If you are struggling with what I’m suggesting, just ponder religion (and the history of religion) for a little while.

As I mulled over our conversation this morning, I feel like we are in the middle of a profound struggle between the future and the past. Many people, companies, and organizations are trying to protect the past at any cost. We see this regularly in business as the incumbent vs. innovator fight, but I think it’s more profound than that. It’s literally a difference in point of view.

For those trying to protect the past, it is a way of retaining power, status, money, a way a life, predictability, comfort, control, and a bunch of other things like that. It is a struggle against the inevitability of change. The approach, as change becomes more certain, or accelerates, is to become more extreme in one’s behavior, in an effort to defend the past. The defenders of the past get uglier, nastier, more hostile, louder, and more irrational. Ultimately time passes, people die as mortality is still a foundational characteristic of humans, and the future becomes the present on its way to the past.

Our dinner discussion reminded all of us that this cycle plays out over and over again in the history of humanity.