Tag

gamification

BigDoor Cracks The Code On Web Site Engagement

One of the most enduring challenges any Internet marketer faces is getting users to come back regularly and engage on their website.  In other words; loyalty. Social gaming companies and a few very popular consumer web services have gotten extremely good at creating loyalty, where loyalty rate is defined as Daily Active Users (DAU) /…

Update on Feld Gelt

Wow – that was cool. Thanks for the help with the experiment in the post How To Score 30 Minutes With Me. Tons of great feedback – both in the comments, by tweets, and by email. In case you missed the post, I decided to offer one 30 minute session with me per week for…

How To Score 30 Minutes With Me

Long ago I concluded that life is just a video game. We fly on airplanes to get mileage points so we can get free stuff and or level up to get more priority. We used to get green stamps (when I was a kid) whenever we bought stuff so we could get free stuff (most…

WordPress Bloggers Can Now Gamify Their Site

Today our portfolio company BigDoor launched the first ever gamification plugin for WordPress. The plugin will allow a WordPress site owner to add leader-boards to their site as well as reward users with badges and points when they leave comments and check-in.  It is a great way to incentivize repeat visits and help build a…