Brad Feld

Tag: foundry group

While I have nothing against receptionists, I’ve always felt like it was a thankless job that should be able to easily be replaced by the machines. Many of the people I know who are receptionists spend their time doing lots of other things and I’ve always felt like it would dramatically improve their life if they could focus on all the other things, rather than split their attention between those and being a receptionist.

We’ve never had a dedicated receptionist at Foundry Group but our office was oriented so the people “in the line of fire” were constantly interrupted whenever someone came in the office. So, we asked a local startup, TextUs.Biz to solve this problem for us.  They came up with an iPad app called “Receptionist” which freed up anyone from having to pay specific attention to the front door. As a result, we redesigned the entrance to our office with “Receptionist” front and center, a new lobby, and a Mezzanine room.

The team at TextUs.Biz hasn’t slowed down. They have taken the idea to market and recently launched TextUs.Biz Receptionist for the public (it’s available in iTunes now.) The functionality and feature set of the app are intuitive. Visitors can ping who they are here to see and can directly interact with the person or their assistant. It also has some fun tricks like taking a picture of the visitor and storing it automatically in the visitor log for future reference.

We like the gang at TextUs.Biz – they did great work for us. The machines have taken over the world anyway, so why not let them help check people in? Check it out the app here and their AngelList profile here.


Time for a new Foundry Group video. If you want the backstory, go take a look at the post Foundry Group Announces Major Shift In Investment Strategy. If you just want a break from reality and hopefully a few laughs in the process, enjoy. 

The video has  over 100 easter eggs referring to either portfolio companies of ours or other things in our lives. Some are obvious (like the tshirts), some are very obscure. If you find one, list it in the comments. The best, most obscure one will win a special treat.

The lyrics follow.

Man, things are so hard these days
Tell me about it. I wish we could go back to when things just worked
You know, those old guys don’t know lucky they had it with all their technology 30 and 40 years ago
Y’all, you straight. Let me drop a story on you

I’m king of email, I craft a witty header
Anywhere, any time, life is so much better
Ninety unread emails. Inbox zero, hashtag #FAIL!
Life was better when we licked and stamped our letters

Gonna hit a new club with my favorite homie
Got GPS Satellites watchin’ over me
They got me to the spot, but they were off a block
Life was better when we trusted Rand McNally

Took 28 pictures of my gourmet dinner
I want to post them for all the world to honor
I shared on Instagram. No likes, I got no fans
My life was better with photos made of paper

I need a fact so I do a search on Google
All these results man, are giving me an eyeful
I see Viagra ads, That shit’s for older dads
My life was better using Dewey Decimal

Chorus: These are the worst of times (repeat)

So many videos, I could waste away my years
I’m rockin’ Gangnam Style, Harlem Shake has me in tears
Netflix, YouTube, Hulu, I got no time for you
Life was better with my TV and rabbit ears

Check out my new phone. Global connectivity
3G, 4G, I even got my LTE
So then I phoned my pop But still the damn call dropped
Life was better with faxes and a rotary

I found a website. Amazon, they sell it all!
Silk boxers, gouda cheese, they even got robotic balls
Addicted to “One Click.” Right to my house they ship
Y’all life was better fighting traffic at the shopping mall

I got my choice of every album ever made
iTunes, Spotify, anywhere I want it played
I just can’t choose between, Iron Maiden, Beiber, Sting
Life was better with my vinyl and mix tapes

Chorus: These are the worst of times (repeat)


This morning my partners at Foundry Group and I announced that we are going to make 50 seed investments of $50,000 each on AngelList between now and the end of 2014. We’ll be doing this via AngelList’s new Syndicate approach through an entity called FG Angel where we will create a syndicate of up to $500,000, allowing others to invest $450,000 alongside anything we do. For now, we are using my AngelList account (bfeld) which I’ve renamed Brad Feld (FG Angel). We are working with Naval and team at AngelList to get this set up correctly so that a firm (e.g. Foundry Group) can create the syndicate in the future, at which point we’ll move the activity over to there.

For years, we have had people ask if they can invest alongside us at Foundry Group at the seed level. We’ve never had an entrepreneurs fund, or a side fund, so we’ve encouraged people to invest in Techstars and other seed funds that we are investors in. As of today, we have a new way for people to invest alongside of us – via AngelList’s syndicate. The minimum investment is $1,000 per deal, so if you make a $1,000 commitment to our syndicate, you are committing to investing $50,000 alongside of us between now and the end of 2014 in the best seed investments we can find on AngelList. Simply go to Brad Feld (FG Angels) and click the big blue “Back” button. Special bonus hugs to anyone who backs FG Angels today (as I write this, the first backer has come in – from Paul Sethi – thanks Paul – awesome to be investing with you.)

This is an experiment. If you know us, we love to experiment with stuff, rather than theorize about things. We are huge believes in seed and early stage investing and through a variety of vehicles, including Techstars and our personal investments in other early stage VC funds, have well over 1,000 seed investments that are active. This has created an incredible network that adds to our Foundry Group portfolio. With FG Angel, we are taking this to another level as we begin a set of activities to amplify this network dramatically.

So there is no ambiguity, the investments come from our Foundry Group fund. All economics, including the syndicate carry, go to our fund. We are calling this FG Angel because we are approaching this the same way we do with any angel investment. I’ve written extensively about my own angel investing strategy in the past – you’ll see this reflected in what we are doing here. Over the years my angel strategy has been very successful financially and our goal with FG Angel mirrors that.

We expect we’ll learn a lot about this between now and the end of the year. When we learn, we’ll share what we learn. We believe deeply that the best way to learn about new stuff is to participate. So – off we go. We hope you join us – both in the syndicate and the ensuing network.


Today, my partners at Foundry Group and I are contributing $100,000 to the Entrepreneurs Foundation of Colorado (EFCO) to help with the Boulder Flood Relief Effort. This is our second gift to the EFCO – we previously contributed a portion of our carry across all of our funds.

The floods in Boulder and the surrounding area the past week have been devastating. I went for a run last night around town just to get a feel for things – the water is still at dangerously high and fast levels in Boulder Creek and the damage near the creek in downtown is visible. I smelled smells that I’ve never smelled in Boulder before and saw water in places it simply didn’t belong.

But downtown Boulder is quickly getting back to normal. That’s not the problem. If you’ve ever been to Boulder, you know we are surrounded by incredible mountains. It’s part of the magic of the place, but also part of the challenge. A friend told me recently, “think of the mountains as giant slanted roofs and Boulder as the basement of the house.”

There are two natural forces here that can be massively destructive. The first, which have made the news the past few years, are wildfires. Amy and I have endured these for the past 17 years – we’ve been evacuated from our house twice, once for three days during my brother’s wedding. The massive Lefthand Canyon Fire destroyed a huge neighborhood. Awful, terrifying stuff.

But that just set us up for what looks like the real disaster. The entire mountain area around Boulder is wrecked. Roads are destroyed. Towns in the “basement” – including Lyons – are literally wiped off the map. Major parts of Longmont are now submerged. The water ran downhill, destroying everything in its path as gravity did it’s magic, and then just sat at the bottom wherever it ended up.

My partners and I are lucky. None of our lost our houses. We all have roofs over our heads. And we have plenty of resources.

But many of our friends and neighbors were not so lucky. The stories are endless – the friend who lost her house and has no place to live. Another friend who made a mad dash off the mountain with his family and has no idea what the status of his home is. The entrepreneur who worked out of his basement, which is now a swimming pool. The business owner who’s office is now cut in half – and destroyed – by a mudslide. The tech leader who recently had a major back injury, just got out of the hospital, and had to evacuate his house. The people stuck up in the mountains who can’t get out. And the people stuck down in the foothills that also can’t get out.

The magnitude of this hit me yesterday afternoon when I heard estimates of $100m – $150m to fix the “infrastructure damage.” I have no idea what that really means, but for a region of a couple of hundred thousand people, knowing the range is low, and it’s only “infrastructure”, this is going to be a long, hard mess to dig out of.

I’ve always felt a strong responsibility to the community I call home. Boulder has been and continues to be very good to me. And it’s my responsibility, especially in times like this, to be good back. This is not the only financial support we’ll be giving to the Boulder Flood Relief Effort. In addition, we’ll give plenty of functional support. But it’s a step – and one we hope can have direct impact.

My partners and I encourage every entrepreneur in the area who has had a meaningful financial success to consider giving something through EFCO to the Boulder Flood Relief Effort. If you are an entrepreneur who hasn’t yet had a financial success, consider joining EFCO and contributing 1% of the equity in your company today, to help build the endowment for the future. And, if you are a venture capitalist or an angel investor in – or with investments in – the Boulder area, please consider joining EFCO and contributing directly to the relief effort today. Just email me and I’ll get you connected.

Finally, if you are a reader and part of the Feld Thoughts community and you want to help out, please contribute directly to the Foothills Flood Relief Fund. We greatly appreciate any support you can give.


Sean Wise, a professor at Ryerson University in Toronto, has an awesome web interview series called The Naked Entrepreneur Show. Sean is the interviewer for a 45 minute studio show that is entirely produced by students at Ryerson.

When I was in Toronto in the fall, I did an episode with him – it’s definitely in the top 10 of the interviews I’ve done.

David Cohen, the CEO of TechStars, also did an interview on The Naked Entrepreneur.

Enjoy. And it’s going to be fun to see what happens with the SEO on this.


Brooks and KenaiWoof! We just announced Foundry Group’s investment in Rover.com this morning. We led a $7m financing in the leader in digital dog boarding that connects dog owners with approved, reviewed, and insured sitters. Rover.com is part of our marketplace theme, which now includes investments in SideTour and PivotDesk. I’m psyched to be joining the board, working with my good friend Greg Gottesman at Madrona on another Seattle-based company.

Two years ago we probably wouldn’t have considered Rover.com as it would have fallen outside our active themes. Marketplace is a good example of how our themes evolve. Seth and I worked together on ServiceMagic in the 1999 – 2004 time frame (IAC acquired it in 2004 for $180m) so we had a deep understanding of how a heavily metric-based buy/sell marketplace worked. However, at Foundry Group, we didn’t start paying attention to this theme again until we made a seed investment in SideTour coming out of the TechStars New York program. In this case, Seth had been SideTour’s mentor and we classified it as “other” as we sometimes make exceptions and invest in companies outside our themes when (a) we love the founders and (b) we are interested in what they are doing.

Last summer, Jason mentored the founders of PivotDesk as they went through TechStars Boulder. At the end of the summer, we decided to invest as well as categorize SideTour and PivotDesk together in the same theme, which we originally named RAM, after Ryan’s initials, which happened to be the same as the abbreviation for “remnant asset monetization”, the key element of each of these companies that we were interested in.

Specifically, we aren’t interested in investing in any two-sided marketplace. Instead, we are looking for ones that have a very clearly defined inefficiency around “remnant assets”, or assets that expire if not used in a timely fashion. We’re also looking for ones that have huge under-accessed supply or demand, where mobile and location have an immediate impact on utilization, and where existing transaction friction – either as a result of process or trust – exists.

Rover.com was the first of over 100 companies we’ve seen in the last three months that fit these criteria. As a bonus, we loved the entrepreneurs and the domain, as three of the four of us are dog lovers (Jason, sadly, goes for cats, but we have Cheezburger for that.) Furthermore, it’s our fifth investment in Seattle, joining SEOmoz, Cheezburger, BigDoor, and Gist (now part of RIM). And it’s got two linkages to Startup Weekend (where I’m a board member) – they are both Seattle-based and Rover.com was conceived at a Startup Weekend.

I’m psyched to be an investor. And, every time I get in my Range Rover, I’ll think of Aaron. Especially when I’m with my golden retriever Brooks.


I always enjoy hanging out with Jason Calacanis. We first met in the mid-1990s when Jason was hanging out in NY doing Silicon Alley Reporter. I can’t remember who initially introduced us – it was probably Fred Wilson.

We covered a lot in the hour+ interview for This Week In Startups. Things like why I didn’t retire at age 30, what Amy’s ring tone is, Startup Communities, Boulder, what motivates me, the different between mentors and advisors, my biggest failures in the Internet bubble, the Foundry Group investment strategy, my angel investment strategy, why Fred Wilson and USV has been so successful, why the objective of a VC is a straightforward and how to define success as a VC, why the answer to “how is a VC fund doing” is “check back in a decade”, hiring for culture fit vs. competence., why entrepreneurs get to – and should – define their culture, why you can’t change people (and how my first marriage blew up), why investors are like D&D characters, examples of bad behavior of VCs and entrepreneurs, more stuff about VC and entrepreneur interactions, what the best board meetings are, a reminder that people lie, Lance Armstrong and ego, CEO coaches, the first person I ever fired, and a bunch of other stuff.

Enjoy!

Jason – you are the Internet’s Charlie Rose. Well done.


I’ve been a huge fan of Xconomy since its debut several years ago. It’s been a refreshing resource for a bunch of startup communities, including Boston (where it started) and Seattle. Over time they’ve added New York, Detroit, San Francisco, and San Diego and are now considering expanding to Boulder / Denver (I encouraged them to combine both as each city is on fire and there’s no reason not to link them together at this point.)

We (my partners and I at Foundry Group and David Cohen at TechStars) are helping them get enough initial sponsors to bring on a full time writer in the Boulder / Denver area. The sign up for the Bring Xconomy to Boulder/Denver page has all the details.

Companies who have already signed up include Application Experts, Foundry Group, FullContact, GoSpotCheck, Gnip, Linksmart, Orbotix, PaySimple, PivotDesk, Precog, Rally Software, SendGrid, Simple Energy, SnapEngage, Standing Cloud, Swiftpage, Sympoz, and TechStars.

Come join us, sign up as a founding sponsor, and help get a great new resource covering the activity in our startup community.


I love this time of year. I get up at 5am, catch up on email (holy shit – is it already 6:37?), write a blog post, go for a run, and then have a completely jam packed day full of working with amazing people. Some days are awesome, some days have crushing challenges, all of them are stimulating.

For as long as I can remember, I’ve run incredibly hot from Labor Day through Thanksgiving. The boundaries seem to be the holidays and the bookends are Amy’s birthday (9/14) and my birthday (12/1). We often find ourselves in New York around Amy’s birthday and in some exotic warm beach place (like Mexico) on mine. Between the two is complete and total chaos, which is delicious when I give myself up to it rather than fight it.

Here are a few of the things going on this fall.

  • We just closed Foundry Group 2012 – a new $225 million fund. We’ll start investing out of it before the end of the year.
  • Companies we’ve invested in are doing major launches. Fitbit launched two new products yesterday (Fitbit Zip and Fitbit One), Return Path launches three today (Email Intelligence!), and MakerBot launches several magical things on Wednesday. Who needs Christmas – every day is Christmas around here.
  • My fourth book, Startup Communities: Building an Entrepreneurial Ecosystem in Your City comes out at the end of the month.
  • The Startup Revolution has begun. If you wonder why this matters, take a look at this Kauffman Foundation research on The Ascent of America’s High Growth Companies.
  • I’m running a marathon in Utah (St. George), Vermont (Burlington), and Michigan (Detroit) in October. This is the first time I’ve done three weekends back to back (I’ve done two before).
  • Amy and I are traveling all over the United States like nomads – San Francisco, Boise, Oklahoma City, St. George, Chicago, Des Moines, Burlington, Seattle, Detroit, Boston, Montreal, Toronto, Lexington (KY), and Palm Desert. I love this country (and Canada). I’ve learned how to ship my clothes to different places – that makes the travel a lot easier.
  • Amy and I are finishing up the next book in the Startup Revolution series – Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur which should be out by the end of the year.
  • A second edition of Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist – which I wrote with my partner Jason Mendelson comes out, along with a teaching guide that Jason and Brad Bernthal (CU Boulder) wrote.
  • I’m spending all of my extra time with my three partners at Foundry Group, who I love working with, including a top secret two day retreat, time together at Defrag and Blur, and a few magic meals along the way.

As my dad likes to say, “if you aren’t living on the edge, you are taking up too much space.” I’m enjoying the edge this semester.

If you happen to talk to Kelly along the way, tell her thanks for putting up with me. Or send her flowers. Or chocolate.