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One of my goals, and a tactic for being happier, this year is Doing More By Doing Less More Deeply. To that end, I’ve decided to stop writing for other web sites and magazines.
Over the past few years, I’ve expanded the “channels” that my original writing appears in. In some cases, I’ve written specific content for sites and magazines like Inc. and Entrepreneur. In other cases I’m participating in the grand content expansion strategies of sites like LinkedIn, Huffington Post, WSJ, and Forbes. And in others, it’s just random stuff on sites from people building up their content in a particular area.
While it’s been a fun experiment, it has become an overwhelming chore. I get a request for something new from somewhere multiple times a week. I say no a lot, but I’m constantly having to think to myself “do I want to do this or not.” I’ve never been good at moderating, so it’s much easier for me to abstain and just say no to everything.
In some cases I’ve done this to learn about the content expansion strategies of either tradition or new media companies. I feel like that learning has hit very significant diminishing returns – sure there is more to learn, but it’s not significant enough to outweigh the effort and cost.
I love to write. And I very much appreciate the opportunity others have given me to contribute content to their sites. But I’ve gotten tired of the pressure from external sites to produce material for them on a particular time frame or in response to prompted topics, which some people love but I’ve grown to dislike. And most importantly, I’ve realized that I really like three types of writing best.
- Short form that I completely control, such as blog posts like this.
- Long form, such as books like Startup Boards.
- Commentary on other people’s writing, such as comments on other people’s blog posts or GoodReads book reviews.
I’ve been spending a lot of my writing energy recently on a new project that we are about to unveil. I expect that by stopping writing for other sites, I’ll free up enough energy to allocate what I want to for this project. And that feels like Doing More By Doing Less More Deeply.
A bunch of my tech friends have asked me to suggest a book to read over the holidays. My unambiguous recommendation is The Circle by Dave Eggers.
I think it’s one of the best books I read this year. I’m an unabashed Eggers fan. My favorites of his are A Heartbreaking Work Of Staggering Genius: A Memoir Based on a True Story and Zeitoun. I also have a giant literary crush on everything McSweeney’s.
The early literary reviews of The Circle were awesome while the reviews by people in the tech community were mixed to negative. The tech criticism was weak and felt like it lacked depth. Most of it was “hey – Eggers doesn’t really understand how this stuff works” or “Eggers doesn’t use this stuff therefore his book sucks” kind of stuff.
The Circle was brilliant. I went back and read a little of the tech criticism and all I could think was things like “wow – hubris” or “that person could benefit from a little reflection on the word irony.”
We’ve taken Peter Drucker’s famous quote “‘If you can’t measure it, you can’t manage it” to an absurd extreme in the tech business. We believe we’ve mastered operant conditioning through the use of visible metrics associated with actions individual users take. We’ve somehow elevated social media metrics to the same level as money in the context of self-worth.
Eggers completely disassembles this through a deeply engaging story with vibrant characters. Some of the characters are recognizable composites of well known people from Google, Facebook, Yahoo, Twitter, LinkedIn, and a few other large bay area tech companies. Some are unknowns, but broad representations of archetypes of the people that work throughout these companies. And some are random players.
They combine in a magical way as the story unfolds. Large parts of the book are uncomfortably close to home, shining an absurd light just a little to0 brightly on stuff we talk about – in private, and in public – all the time.
And then – boom – Eggers does what he does best. As the pressure builds, he makes his point, over and over again. With a relentless drumbeat of character destruction. In a way that is cringeworthy to an extreme. Where you vacillate between “she deserved that” and “shit, that’s just not right.” And, as you take a deep breath and process what just happens, he does it again.
All the little circles with numbers on them on my phone are bothering me right now. All the dots, numbers, flashing, and bouncing things on my laptop reminds me how absurd this has all become. While Eggers shoves it in our faces with The Circle, the end-state implications of this is prescient, especially in a Snowden-like (or should we say Orwellian) world.
Powerful stuff. And really fun to read.
Startup Boards: Getting the Most Out of Your Board of Directors is shipping. It was so satisfying to see this today.
This was by far the most difficult book to write so far. The title we came up with should have tipped me off – it ended up be extremely challenging to make a book about “boards” not be “boring.”
If you are up for it, give me some opening day love and order a copy of Startup Boards: Getting the Most Out of Your Board of Directors.
I’ve been reading a lot lately. On an almost daily basis, someone out in the world sends me a physical book, which I love. While I have something like 500 unread books on my Kindle, I still love laying on the couch reading a physical book. So the stacks of books that show up keep me company and I chomp through them whenever I need a break from everything else.
Yesterday I read No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet. It was awesome and I recommend it for any entrepreneur out there either working on a company or thinking about starting a company.
If you don’t recognize the name Danny Lewin there are two big things to know before you dive into this book. First, he was the co-founder of Akamai Technologies (NASDAQ: AKAM – currently valued at $8 billion.) Second, he was likely the very first person to die in the 9/11 attack.
There are lots of other interesting and unexpected things to know about Danny before you start the book. He was born in Denver. His parents made aliyah to Israel when he was a young teenager. He was built like a tank and was a member of Israel’s Sayeret Matkal. He longed to be at MIT.
Akamai’s original name was Cachet Technologies. They entered, but didn’t win, the MIT $50K competition in 1998. As a judge for the MIT $50k until 1996, there were always a lot of VCs hanging around. In this case, however, the only VC who truly had conviction to get behind Akamai was Todd Dagres – then of Battery Ventures, now of Spark Capital.
Akamai was an amazing pre-Internet bubble story. From nothing to IPO in less than 18 months, a market cap of > $20 billion, followed by a 99% decline in the stock price post-bubble. Over the last decade, however, they’ve demonstrated that they have a real business, now valued at $8 billion with Q313 revenue of $396m, Q313 GAAP Net Income of $80m, and cash flow from operations in Q313 of +$158m. Not bad for a company that was written off completely a decade ago.
This is the story of the creation of that company. And the people behind the creation, mostly notably Lewin. The author, Molly Knight Raskin, writes beautifully, deeply, and thoughtfully. She combines an origin story (for Akamai), a coming of age story (for Lewin), and a tragedy (for Lewin, his family, his extended family, and Akamai.) While the tragic ending, which comes much to early, is the end of the book, it’s short (less than 10% of the book), appropriate in its level of drama, and helps us process the amazing life that Lewin lived.
I’m tired of the classic boom bust popular media story arc of “hero emerges from nothing, the hero does amazing things, bad things happen and the hero crashes, watch how the hero is no longer a hero, the hero fights and claws his way out of the cellar and rises again to be a hero.” This is not one of those books. Instead, it’s a great biography of an entrepreneur, his company, and his all too short life.
I loved this video review of Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. I watched it this morning and smiled a huge smile.
Thanks Cynthia Morris for taking the time to do this. And, as the sun shines in my world again, I’m happy that others are spreading the love around.