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When my partners and I started Foundry Group, one of our key principles was to be “theme-based investors.” At the time the phrase “theme” wasn’t being used in VC-land so we got to make up what it meant, at least for us. We decided that a theme was a “broadly horizontal technology area that would have dramatic impact and opportunity over the next 10+ years.” (see Jason Mendelson’s post titled What Is Thematic Investing for a deeper explanation.)
At Foundry Group, our themes have become our intellectual filter to the world of what we invest in. As a result, they are always evolving, expanding, and changing as we learn more and as technological innovation continues its tireless march. We try to spend as much time as we can rolling around in our themes, playing with stuff, spending time with smart people in each theme, and just thinking and talking about stuff.
Several years ago a guy named Eric Norlin reached out to me after I wrote a blog post in 2006 titled Intelligence Amplification and suggested we start a conference around the idea, but with a better name. The Defrag Conference resulted from that discussion, as did our now four year old collaboration with Eric and his conferences. Not surprisingly, since we referred to one of our popular themes as “Glue” it made sense to start a Glue Conference several years ago.
Last year Eric and I started talking about doing a conference around our human computer interaction theme. We’ve now made a number of investments in this theme, including Oblong, Organic Motion, EmSense, and Sifteo. It took Eric about a year to get comfortable that the timing was right, but he’s now ready to do it. As a result, he’s launched his latest conference – Blur.
The Blur Conference, like our human computer interaction theme, is based on the premise that the current models of human computer interaction are undergoing a rapid change. Technologies that were until recently science fiction or university lab projects are now showing up all over the place. From the promise of the tablet computer to touch computing to motion capture to augmented reality to the “minority report” interface, the ways in which we interact with computers are moving far beyond the keyboard and mouse.
Eric’s goal with Blur is to have it be massively participatory. Everyone will get to use all tech at Blur, hack on it, explore it with their colleagues, and figure out new and inventive ways to work with it. Because the goal of Blur is so participatory, Eric is going to limit the number of attendees in year one to only 250 to make sure he nails the experience.
Blur is taking place on February 22nd and 23rd at the Omni Orlando at Championsgate. The facility looks awesome and Eric assures me Florida is a lot warmer than Colorado in February. Early bird signup is up for $995 (the full price is going to be $1495) so get a jump on things if this floats your boat. I’ll be there!
If you are familiar with Defrag and Glue, you know they are built around two of Foundry Group’s themes (Protocol and Glue respectively). Blur is being built around our Human Computer Interaction theme, but with a twist. Instead of simply being able to “see cool stuff up close”, our goal with Blur will be to create an environment where you can actually use and work with this stuff. We’ll have user-oriented demos, hackathons, and tons of crazy shit no one has ever seen before.
Plus, we’ll give away a lot of cool toys, have a ton of smart people who are working on the next generation of HCI in one place, and have some fun surprises. And we are doing it in an environment that is especially tuned for a conference like Blur.
I’m incredibly excited about what Eric has put together for this year’s Glue Conference (as I wrote about the other day). He’s setting a high bar for Blur, where the goal will now be to have a few brains explode! Get ready – it’s never dull around here.