Betabrand’s Enlightened View Around Depression

I’m proud of my friends at Betabrand about a bunch of things, including a fundraiser they recently did called YogAID that generated over $85,000 for the Techstars Foundation.

Last week an email hit the Foundry Group EXEC list from Betabrand’s CMO Aaron. I asked him if I could share it because it was full of some enlightening stuff around depression that was prompted by the suicide of a friend of Aaron’s. He said yes. Aaron – thanks for helping eliminate the stigma around depression. 

Following is the email Aaron sent to the Foundry Group EXEC list.

Hey everyone – I know that mental health issues have been discussed in this forum so I wanted to share something that surprised the hell out of me. TL;DR, a close friend of mine took his own life recently. None of his friends would have ever expected it or thought he was even remotely depressed.

Being totally taken by surprise, I shared a bit with our company via the email below just making sure no one felt alone or didn’t know where to turn to get help. As you can see, I sent this email 2 nights ago. So far, I’ve had 14 employees email me back sharing their stories of their own depression and that of their friends/family members that have also committed suicide. We have 76 employees, so that’s almost 20% of our workforce that has responded so far! I have no idea how many others have their own stories and just aren’t ready to share, but I can only assume that n>1.

Our little world can be lonely and isolating. This is just another reminder that you are not alone. If you’re like me and lucky enough to have never dealt with depression, understand that you can be the person that lends support to someone else. Make sure your staff knows what support you/the company offer and where to turn if they want/need help. You may be amazed at the response you get. Thanks for reading & have a great weekend!

PS – We may not know each other, but if you ever want to talk, you alway have someone to call 415-xxx-xxxx

Following is the email Aaron referenced that he had sent out to the whole company.

Hey all – Sorry for the heavy email, but this is an important topic to me. Some of you know that I lost a close friend recently due to suicide. We had no idea he was depressed and dealing with his own demons and dark thoughts. Had we known, of course we all would have dropped everything to help in any way we could have. In dealing with his loss and confusion that goes with it, I’ve had numerous people reach out to me talking about their own challenges and stories about what they’ve been through (directly and with family members). As someone that had never dealt with depression, I had no idea how prevalent it was and how many people deal with this struggle daily. It made me also realize that I didn’t even know where to turn people to in order to talk to a professional about this.

I asked P… what, if any, support Betabrand offers and it turns out, we have a really great benefit to help exactly with these needs. I’m sure many of you already knew this, but many of you may not. The LifeCare Work-Life EAP program for Betabrand employees provides free, confidential help with a variety of personal, work-life and concierge needs, including emotional, relationship, chemical dependency, financial and legal needs. Trained EAP staff are available 24/7: 866-574-7256. This information can be found through our ADP portal. Login into ADP Totalsource, hover over Myself and click on Benefits Resource Center, then Life Management, and the EAP information/portal is listed under Programs. Again, if you want to reach out to them, it’s 100% confidential.

I hope none of you are dealing with depression. However, if you are, please know that you’re not alone, you’re surrounded by people that really care about you and that you can call me at any time: 415-xxx-xxxx. Also, if you are like me, there is a good chance that you do know someone that is suffering and you just aren’t aware. Check in with people that are important to you. Ask how they’re doing. Then, ask how they’re really doing. Let them ask how you’re doing. Then, tell them the truth. Have the hard conversations. Life is too short.

Lastly, I’d like to thank Chris & James for being so supportive over the last couple weeks with me needing to be out of the office. I’m lucky to work at an amazing company that understands that sometimes, life happens and that can be more important than selling pants.


Also published on Medium.

  • Thank you, Brad! I appreciate you amplifying the message!

  • Thanks for sharing this Brad and Aaron, it even more important for people not dealing with systematic depresseion to know they can help and also what to do.

    Just for info and if it’s ok to ask, was your friend a startup founder?

    • He was not. But, I totally agree that it’s just as important for people that don’t battle depression.

  • Toddi Norum

    Thanks for posting this. Working long hours in the entrepreneurship/startup space can feel very isolating, particularly amongst remote or virtual teams.

    We all want a sense of belonging and modern employee environments/communications often lack the real-time engagement that promotes that sense of belonging.

    I constantly encourage co-workers and young people to find hobbies or interest groups…or to join “Meetups” unrelated to their work, just to find friends and camaraderie.

    Always have someone you can chat with who will sincerely ask about how you are and won’t judge you based on your business success/failure.