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We recently funded Blinkfire Analytics using our FG Angels Syndicate. The CEO and founder, Steve Olechowski, was co-founder / COO of FeedBurner, which Google acquired in 2007. I was an investor and on the board of FeedBurner, which is how I got to know Steve.
If you don’t know the FeedBurner story, there were four FeedBurner founders – Dick Costolo (now CEO of Twitter), Eric Lunt (now CTO of BrightTag and until recently a board member at Gnip, which Twitter just acquired), Matt Shobe (now at AngelList), and Steve.
In addition to bootstrapping his new company forever (since he’s a multi-time successful entrepreneur), Steve could easily raise an angel round any time he wanted to. So, we were psyched he was willing to do an FG Angels Syndicate with us.
Steve had some unsolicited comments for me, AngelList, and angels as a result of the process. I asked him if I could post them – he said yes. Following is a thoughtful set of reasons AngelList is so powerful, along with some constructive feedback for us to consider.
1) Some of your backers are really good citizens. When it was oversubscribed they kept their syndicate commitment, but offered a much bigger investment outside the syndicate. When 50% of the money didn’t close, they went back and put it back into the syndicate.
2) You have a bunch of “shadow backers” who seem to follow your investments, and then try to go direct to invest to avoid paying your carry.
3) There are some backers that request an awful lot of due diligence for a $1000 investment. If they are that worried about losing $1000, perhaps AngelList isn’t the right place for them to be investing.
For us, the benefits of the syndicate are:
1) Access to capital we wouldn’t have otherwise been able to raise on angel list, and offline
2) Keeping the number of entries on our cap table relatively small
3) Though #2, we still have the transparency of knowing who the “LPs” are, and can mine them for help if needed
For the investors, the clear benefits are:
1) Access to deal flow they wouldn’t otherwise get
2) Ability to diversify their funds without a huge minimum ticket
3) Piggybacking on an investment thesis without having to do the research
The only negatives so far are the days of uncertainty where do you don’t know how much is going to get filled and if you need to generate more demand or turn people away on a daily basis.