Brad Feld

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I’m Sorry – I Don’t Remember Your Name

Oct 14, 2013

A few years ago, I realized that I had run out of namespace in my brain and the only way I could learn a new name was to forget one that I already knew. This notion annoyed me for a little while, then amused me, and then became my reality.

I’ve always been bad at names + faces, but I have a savant like ability to remember stuff that I’ve read, especially numbers. I’m a visual learner, not an auditory learner. Not only can I read much faster, I retain so much more. So it’s not that surprising to me that when someone comes up to me it’s hard for me to associate their name with a face.

This used to not matter much. But in the last decade the number of people who know me, or know of me, overwhelms the number of people I actually know. Part of this is the function of the network vs. the hierarchy where the network is completely dominating in my world.

As I reorient my work patterns to eliminate travel, more aggressively leverage the network, and become one with the machines, I’m less interested in “hi my name is Joe Smith” and much more interested in just interacting with Joe Smith. This can be awkward for some, especially those who really want a physical connection of some sort (e.g. “can we meet for coffee?”) but if you want a magic decoder ring for my life, just start “doing” and remember that my world is a network and a doeracracy.

Please don’t be offended when you come up to me and have to reintroduce yourself. It’s definitely a me problem, not a you problem.