Experimenting With Writing On More Channels

Historically, most of my writing has been either on my blogs or the books that I’ve written. Occasionally I’ve written for magazines, like a year-long stretch I did for Entrepreneur a few years ago, and longer form articles of mine appear in different places every now and then. But pretty much everything I write ends up on Feld Thoughts at some point.

I’m going to experiment with some different channels this year. The two that I’ve already gotten into a regular, once a week rhythm with are LinkedIn Influencers and the Wall Street Journal Accelerators. I’m putting up a lot more content on the Startup Revolution site and I’ll be adding at least one more channel in the next 30 days. Finally, I’m doing more guest posts, such as the article I wrote for Amazon Money & Markets titled Startups Are Everywhere.

Up to know I’ve been generally reposting these on Feld Thoughts. But in the next 30 days I plan to change the landing page for feld.com to include all the different channels, and I’ll also do my best to splice up a single feed for everything I write.

Like all things, this is an experiment. I haven’t figured out whether I like this or not, but I’m enjoying playing with different channels, different audiences, and engaging with an audience and other thought leaders around a specific topic.

For example, this week’s WSJ Accelerator question was “Is it possible for a startup founder to work on two or three products (or startups) at once?” Some posts include mine, which was “No, Mostly“, Steve Blank saying “Don’t Confuse Science Experiments With Commitments“, and Joanne Wilson stating “Choose One Company and One Company Only.” Each different article adds to a broader thought, which is part of the joy of “mentor whiplash” we talk about all the time in TechStars. Ultimately, you have to make your own decision as an entrepreneur – we are just providing data for you.

I’m at CES this week. If you want to see why, check out my LinkedIn post titled Why I Go To CES. And, if you are at CES and want me to stop by your booth, leave a comment here.

If you’ve figured out a great way to be a multi-channel content publisher, I’m all ears. Or, as a reader of this blog, if you have a strong opinion about what I’m doing, please weigh in. Remember – this is just an experiment.

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  • http://www.philsimon.com/ Phil Simon


    I had philsimon.com redesigned a while back to enable multiple feeds, like the one from http://www.theageoftheplatform.com. Alltop.com was my basic model. It’s a tough tradeoff between being comprehensive and too busy. I kept a few feeds out by design, though.

    I face a similar dilemma for my Inc. & HuffPo posts. I’m going to keep my eye on this thread. It seems like web design is much more art than science.

    • laurayecies

      I think it’s less about web design and more about having a pull model – email subscription, RSS etc. that gets all of the posts delivered.

  • http://www.facebook.com/nickwyman Nick Wyman

    If you haven’t already, I recommend optimizing for Google Author Rank. Another one of their moves in the Google+ long game;) http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google

  • http://byJess.net/ Jess Bachman

    I have no preference where the content starts, as long as it ends up here. Mark Suster is constantly republishing his other-channel articles on his blog after a few days lag. It’s worth noting that the most (and best) engagement seems to happen on the authors blogs, not the channels with supposedly a bigger reach. So it would be a shame to cleave that from your blog readers.

    • RBC

      Yes, full heartedly agree.

      • laurayecies

        Yes, me too. I don’t have bandwidth to chase your content all over the web even though I would like to read it.

    • http://ohheyworld.com/ Drew Meyers

      Loyalty/trust of audience is the key. The audiences on big media sites don’t truly know the authors, and are less likely to comment as a result.

  • http://www.setfive.com/ Ashish Datta

    We’ve actually been experimenting with multiple channels at Setfive as well, primarily splitting between our own blog and BostInnovation. Personally, I like being able to develop content for different audiences without worrying about “dumbing down” technical posts our blog. We’re obviously in a different position then you but one of the issues I’ve had is its difficult to measure the ROI of the channel posts.

  • http://ohheyworld.com/ Drew Meyers

    I manage 5 different blogs including my personal blog. I auto-syndicate 3 of the other 4 with a WP plugin called FeedWordPress to my personal blog (the links direct people to the source blog though), so it’s a stream of almost all my writing. The blog I don’t syndicate in is actually the largest audience and where I write the most, but it’s real estate which is an industry I’m shifting out of as I build a online travel company so I just link to the site in my nav as “real estate”. As for the occasional guest posting for other outlets (aiming to increase guest posting in 2013) — I’m not sure how, or if, I’ll integrate them into my personal blog yet.

  • RBC

    There are a lot of challenges bringing together multiple streams or products. Unfortunately despite working in the field I have more questions than answers. Which one gets priority? Is there one place which aggregates it all? What if some readers are interested in some content but not other stuff (ie personal vs business)? How do you include content in multiple places without muddying up your traffic figures and sabotaging your search rankings. I’m struggling with these problems on a daily basis and interested to see how you do it.

  • http://www.yanado.com/ Ivan Mojsilovic

    It’s a big mystery to me how the hell you manage to do all these things with so many tasks on your plate?

  • http://portotype.com/ H. Ayres Pereira

    provocative post. i find it amazing that you “famous” guys write articles everywhere (or manywhere”)… my question is always: how do you control “article versioning”? to see where you branched out, in, etc? do you actually have a personal CMS?

    that is the question i would like to see!! :) and that’s the problem no wordpress, tumblr, blogger or any other platform has sufficiently resolved

  • http://www.pointsandfigures.com pointsnfigures

    depends on your goal. I let Townhall use my blog a day later. I did it for quite some time, and didn’t get anything back. My goal was traffic. At the same time I was writing for Business Insider. It got to be too much. If your goals are clearly defined, you will be able to measure it easier. But, of course you already knew that.

  • http://www.engag.io/Abdallah Abdallah Al-Hakim

    I have noticed your recent postings on different channels. It is good to hear that your will repost here because I much prefere the disqus commenting system to the others (especially those associated with newspapers) and I can organize my conversations nicely via engagio!

  • http://engag.io/ William Mougayar

    That WSJ Series is killing it. It’s really well done, especially how each piece adds to a vein theme. Just curious,- are they doing some heavy re-editing on their end? I sensed they somewhat homogenize the style of the articles.

    • http://www.feld.com bfeld

      No – minor editing on their part – at least for my articles.

    • http://www.EyeOnJewels.com/ Darius Vasefi

      Agree, they just need to implement a better commenting process which I believe they’re looking into.

      • http://engag.io/ William Mougayar

        That would be progress. Do you know what they are looking at? @disqus would be a great option.

        • http://www.feld.com bfeld

          They are looking at @disqus

          • http://www.EyeOnJewels.com/ Darius Vasefi

            disqus would be great. Same on Linkedin comments.

          • http://www.feld.com bfeld

            No kidding – it would be so much better for LinkedIn if they used Disqus.

          • http://www.EyeOnJewels.com/ Darius Vasefi

            Another example of your point about UX, hard to believe a company like Linkedin even release a commenting platform in such a rudimentary form – wonder who owns UX there…

          • http://engag.io/ William Mougayar

            It would be a breakthrough for their engagement…only if they saw it that way.

        • http://www.feld.com bfeld

          Oops – I thought this was SocialEngine. I believe WSJ is going to use LiveFyre even though I’ve suggested Disqus.

          • http://engag.io/ William Mougayar

            LiveFyre seems to find itself as a white label solution for large publishers that have multiple pubs.

  • http://www.repeatablesale.com/ Scott Barnett

    Agreed. I subscribe to RSS feeds and read them all in one reader. I don’t want to have to go to a separate aggregator on top of my feeds. repost so we can see everything here.

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