Brad Feld

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A Postcard A Day

Mar 23, 2012

I’ve described this magic approach to staying connected with family when you are far away three times in the past few days. The first time was to a set of entrepreneurs in TechStars New York who were from Vancouver and have spouses and significant others back home. The second time was to an entrepreneur at the NewMe Accelerator who has a spouse and kids in Atlanta. The third was last night to a team of entrepreneurs we are in the midst of closing a financing with. Since it came up three times in rapid succession, I decided it was time for a blog post describing it.

If you find yourself in this situation, where you are deeply engaged in something for an extended period of time (say – an accelerator) and your significant other – and kids if you have them – are somewhere far away, I expect you’ll do the equivalent of a Skype call each day. There will be periodic emails, texts, and phone calls as well. While these are all good, in many cases they increase the loneliness factor. You are deeply immersed in what is going on and no matter how hard you try to be present, will often be distracted during your Skype time. And you’ll get off the phone, or video, feeling more homesick then when you got on. No matter how homesick you feel, the people on the other end, who are immersed in their life, but often not having the same kind of deeply intense experience you are having, will be missing you more.

Go to the drug store – Wallgreens, CVS, or whatever the nearby equivalent is. Buy a large package of 3 x 5 index cards and some Avery labels that you can print out. Swing by the post office and pick up some stamps for post cards. Go back to the office and print out the mailing address for your sweetie and kids at home on the labels. Put the labels and stamps on each of the index cards. When you go home at night, put the stack next to your bed with a pen.

Each night, before you go to sleep, take five minutes and write a short note on an index card. Write about one special thing that happened to you that day. Draw a doodle or a picture. Tell your family that you love them. During this five minutes, think about one thing that is special about them, why you love them, and why they are important to you. Now, go to sleep. In the morning, read the card when you wake up. On your way back to the office drop the card in the mail.

After a few days a steady stream of cards will start showing up at your house far away. If you have kids, they’ll run to the mailbox to see if something new came today. Rather than a single Skype at the end of the day, there will now be something special that shows up in the middle of the day. And – it’ll be from the past – talking abut something that happened a few days ago. The connection will be through both space and time, using a media (postcard) that current generations rarely use any more.

It’s magic. I did this in college with my parents who I missed a great deal. Several years ago my mom sent all of the postcards from my freshman year to me. It blew me away that she’d kept them and I relived a bunch of past moments sitting down and reading through them with Amy. Some are awesome, some are silly, and some are totally crazy, but they were all a part of me and what I was thinking at the time.

If you like this idea, don’t wait. Go do it right now. And tell me how you like it. Or feel free to drop a post card in the mail to me every now and then.