Shelby.tv Is Perfect For People On Treadmills

Now that it’s winter time, I’m spending more time on my treadmill. While I run naked when I’m outside (no headphones, no music), I find running on a treadmill to be mindnumbingly dull. Pluck my eyeballs out, swallow them, then poke my fingers in my ears and pull out my cochlea, and then punch myself over and over again in the face until FAKEGRIMLOCK comes and rescues me from myself kind of dull.

My TV show this winter is Entourage. Amy won’t watch it, so I’m watching it on my iPad while running. I finished Season 1 yesterday and am loving it. Today, when I went downstairs to pound out 70 boring, excruciating, nose hair pulling, sweat all over my iPad minutes, I realized I had not yet downloaded Season 2. And, when I looked in my video folder on my iPad, I realized I didn’t have anything in it I hadn’t seen since Pan Am, which I’d started downloading on my laptop, somehow hadn’t synced over WiFi (grrrrrr).

So – I started running. My iPad was in front of me and I started poking around. I noticed the Shelby.tv app. The Shelby team was one of my favorites from the first TechStars NY program. I ran with Reece Pacheco every time I was in NY (he was always very kind to me), loved their spirt, and thought they did a great job of pivoting away from something they were interested in, but not in love with, to something they were super passionate about. While Shelby.tv isn’t the kind of thing we invest in, several of my good friends in the VC world do and I was psyched when Rich Levandov from Avalon led their round.

I hadn’t played with Shelby.tv for a while since I don’t ever just browse video on my iPad. I clicked the Shelby.tv icon. 65 minutes later my run was over and I was still watching amazing video. Shelby.tv picks up any video link in your Twitter stream or on your Facebook news feed. It then just plays them in reverse chron order. You can interact with the individual videos, skip them, tweet or like them, or just do what I did and watch them. There was only one in the stream of about 15 that I watched that I wasn’t interested in and one I had already seen. The rest were fascinating, both in what I saw, what people where curating for me, and how quickly they made the time pass on the treadmill.

Reece et. al. – nice job. I think you just solved my “I’m bored, on my treadmill, and shit I forgot to download the latest season of that thing” problem.

  • http://freepository.com John Minnihan

    “Pluck my eyeballs out, swallow them, then poke my fingers in my ears and pull out my cochlea, and then punch myself over and over again in the face”

    There’s an app for that.

  • http://lukehristou.com/ Luke Hristou

    Great Post Brad,

    Never thought of using it this way, but actually makes perfect sense to me. 

    Love Shelby. Love the Team. Excited for their future.

    Luke H.

  • http://reecepacheco.com reecepacheco

    can’t wait to get Shelby playing on planes, in cabs… ;)

    thanks Brad. glad we helped you get through the run!

    • http://limk.com/ Oguz Serdar

      Keep rocking Reece! :)

      • http://reecepacheco.com reecepacheco

        will do!

  • James Mitchell

    I cannot do the treadmill; I go postal from the boredom. This is why God invented aerobics classes — thumping music with an instructor who pushes you.

    • http://www.feld.com bfeld

      Yeah, well, if you run marathons like I do you learn to love the treadmill, even if you hate it.

    • Anonymous

      A friend of mine calls it “the dreadmill.”

      I use it when it’s inclement or when I need to run hills or something – it’s easy to load it to 6pct grade and set it to 8 min/miles.  Hard to do that in the real world.

      -XC

  • Anonymous

    Ok, thanks for quickly clarifying “run naked” for me.

    -XC

  • http://twitter.com/IsabelSummers Isabel Summers

    Thanks for the suggestion! I run everyday on a treadmill in NYC…(and I am also a personal trainer). I just went to the web version of Shelby.tv and selected Facebook as I have a much wider variety of facebook friends. Twitter is pretty much all tech startup related. Unfortunately…I couldn’t get past .20 seconds of most of the video…from flu remedy, to dog on escalator, to jewelry making!! ugh!! shoot me now!! That would not keep me on the treadmill for 10 minutes!! So…I will happily stay with my addiction to soccer – the REAL football!! And watching Premier, La Liga, and Serie A with my iPod collection of amazing playlists pumping. Either that or I need access to YOUR Facebook friends for a better collection of videos! Am I missing something..or can this work more like Pandora to serve videos that you like based on a taste graph.

  • http://johnbpetersen.tumblr.com John Petersen

    Could you elaborate a little more on your statement “While Shelby.tv isn’t the kind of thing we invest in”

    • http://www.feld.com bfeld

      See http://www.foundrygroup.com/themes for what we like to invest in.

      • http://johnbpetersen.tumblr.com John Petersen

        Thanks for sharing. I guess I thought Shelby in the Distribution category, but it’s probably more along the lines of aggregation than distribution

  • FAKE GRIMLOCK

    ME, GRIMLOCK, SEE WHAT YOU DO THERE. 

    ALSO, ME LIKE SHELBY.TV. THEM OK GUYS. ME THINK THEM DO BIG THINGS SOON.

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