Brad Feld

Month: December 2011

If you are looking to be in on the ground floor of a hot, new mobile startup based in Boulder, now is your chance.

We’ve funded a new company focused on the business conferencing / collaboration market that uses a unique mobile approach. Our co-investors including Google Ventures, SoftBank Capital, SoftTech, and a few prominent angels. The team is led by an experienced entrepreneur who I have worked with in the past and he’s built a dynamite founding team.

The company is looking to build its core development team here in Boulder. If you are a great mobile developer (iOS or Android) and want to help start and build a great company, email me and I will connect you to the team.


Over the past month I’ve been systematically cleaning up my social graph. It took me a while to figure out how I wanted to do this, as I’m a very active user of Twitter, Facebook, LinkedIn, Foursquare, and Google+ along with a bunch of applications that leverage these various social graphs. Historically, I’ve been a very promiscuous friender, accepting almost all friend requests.

While this strategy worked fine for me for Twitter (since I didn’t have to do anything, and could deliberately choose who I wanted to follow) this didn’t work for any of the other services. Specifically, Facebook had become basically useless to me, LinkedIn’s activity feed was pointless, Foursquare scared me a little, and Google+ was just a cluttered mess.

As I used each of these services daily, I thought hard about how I was using them and what I was doing. I realized that I was using Twitter ideally and no changes were needed. I broadcast regularly through Twitter, which connects to Facebook and broadcasts there as well. I consume content in a stream throughout the day from about 600 people who I follow. I unfollow someone periodically and add someone new periodically. The tempo works fine and I have my Twitter activity feed up on my Mac all day long.

Facebook was more perplexing to me. Ultimately I decided to orient around my activity feed and started unfriending anyone who I didn’t want to see in my activity feed. Given the current Facebook infrastructure, these folks will still “subscribe” to me (same as Twitter follow) and anyone who wants to subscribe to me can. Unfortunately, the UX for unfriending someone Facebook is horrible, so it’s a tedious and long process. I’ve decided to unfriend 10 people a day which means I’ll be done in about 200 days. I realize that once I’ve got this done I need to adjust my security settings to reflect what I actually want to share. That’ll happen at some point.

LinkedIn was easy – I just decided to ignore the activity stream. I’m remaining promiscuous at LinkedIn with two exceptions – no recruiters and no totally random people. LinkedIn continues to be the best way for me to discover professional connections to people I want to reach and the wider the network, the better.

Foursquare was the hardest to figure out. I rebroadcast Foursquare to Facebook and had a very uncomfortable experience this summer with someone pretending to stalk me on Foursquare. While it was a prank, I never found out who did it which caused me to quit Foursquare for a few months. I get too much value out of Foursquare as a historical record (I love 4sqand7yearsago) so I’ve just decided to aggressively unfriend anyone who I’m not close to. Once I get this done, Facebook done, and my security settings right, I’ll be in a happy place.

Google+ is more dynamic right now as I figure out how I really want to use it. I’m finding the integration into Gmail to be very interesting and I expect my use case will change as they roll out more features, like they did today. For now, I’m using it much more like Twitter.

As I’ve been cleaning this up, I realized that I have a bunch of awesome friends. When I look at my friends lists in apps like RunKeeper and Fitbit, I smile a big smile about who I’m connected to. Most importantly, I realize that all of this technology is enhancing my relationships, and it reminds me to be deliberate about how I use it.


I’m deep into writing my latest book. For now, the title is “Startup Communities: Creating A Great Entrepreneurial Ecosystem In Your City.” I’m open to different titles – if you’ve got ideas just put them in the comments.

Following is the current table of contents. It’s still pretty dynamic as I’m adding stuff while I’m writing. I’ve also got a bunch of guest sections coming from all over the US (I’ve got a dozen so far) so as they come in, I’m trying to fit them in (which often generates a new, or different section). If you are a leader in your entrepreneurial community and have something you want to add, email me 500 – 1000 words.

I’m looking for feedback on this table of contents. If anything jumps out at you as wrong, unclear, in the wrong place, or missing, please leave me your thoughts in the comments.

My current goal is to have a first draft ready for circulation finished by 12/31/11. I plan to have the book published and available by 2/29/12. I’m self-publishing this one so there will be no delay in getting it out. I also plan to price it low so it has the potential for broad distribution.

Comments of any sort are welcome and encouraged! The table of contents, as of today, follows.

Foreword

The Boulder Entrepreneurial Community

  • Boulder As A Laboratory
  • Before the Internet (1970 to 1994)
  • Pre Internet Bubble (1995 – 2000)
  • The Internet Bubble (2001 – 2002)
  • The Beginning of the Next Wave (2003 – 2011)

Principals of a Sustainable Entrepreneurial Community

  • Led By Entrepreneurs
  • Have A 20 Year Commitment
  • Welcome Everyone Into The Entrepreneurial Community
  • Engage The Entire Entrepreneurial Stack

Leaders vs. Feeders

  • What’s A Leader?
  • What’s A Feeder?
  • Entrepreneurs
  • Mentors
  • Government
  • University
  • Investors
  • Service Providers
  • The Importance of Both Leaders and Feeders

Keys of Leadership Culture

  • Inclusive
  • Mentor Driven
  • Non Zero Sum Game
  • Porous Boundaries

The Power of Accelerators

  • The Story of TechStars in Boulder
  • TechStars Impact on Boston
  • TechStars Impact on New York
  • How Accelerators Are Different Than Incubators
  • Why Incubators Don’t Work

Classical Problems

  • Patriarch Syndrome
  • Complaining About Capital
  • Reliance on Government
  • Short Term Commitment
  • Bias Against Newcomers
  • Feeder Control
  • Artificial Geographic Borders
  • Risk Aversion
  • Fear of Failure
  • Zero Sum Game

A Different Example of University Involvement

  • Silicon Flatirons
  • The Components of CU Boulder
  • Why They Don’t Work In Isolation
  • Why The Community Matters Most
  • The Real Value – Fresh Blood Into The System

Entrepreneurs vs. Government

  • Bottom Up vs. Top Down
  • Micro vs. Macro
  • Action vs. Policy
  • Impact vs. Control
  • Self Awareness

Boulder’s Great, But What Are It’s Weaknesses?

  • Parallel Universes
  • Integration With The Rest of Colorado
  • Lack of Diversity
  • Space

Community Power

  • Give Before You Get
  • The Power of Apprenticeship
  • Everyone Is A Mentor
  • Embrace Weirdness
  • Be Open To Any Idea
  • Be Honest

Myths About Entrepreneurial Communities

  • We Need To Be Like Silicon Valley
  • Venture Capital Matters
  • Angel Investors Must Be Organized

How To Get Started

  • Do or Do Not, There Is No Try
  • Resources

James Altucher is brilliant. Everyone on the planet should buy a copy of his new book I Was Blind But Now I See right now. You’ll likely hate some of it. Other parts will annoy you. Still others will seem simplistic, counterproductive, or just plain odd. But every page will make you think.

I met James for the first time at Defrag this year. Eric Norlin invited him. A few of my friends told me I had to see his talk. It was awesome. Now – a bunch of the Defrag talks were superb but James was early in the first day and he set the tone. I can’t remember whether he was before or after Tim Bray but they were back to back and all I remember after they were both done was exhaling a deep breath and saying to myself “fuck – that was great!”

James’ book was in my Defrag swag bag (legendary – one of the best anywhere) and I finally emptied it out the other day. I’m reading a book a day over the next two weeks and this was my book today.

It was perfect timing. On my 90 minute run today alone (no humans at all) in the mountains behind my house in Keystone, I kept thinking about SOPA. I’ve been incredibly agitated the last few days by SOPA after watching three hours of the House Judicial Committee hearing on Friday. SOPA is such an evil thing at so many levels and the people in the House that want it to happen appear to refuse to listen to facts or logic, and – when they talk about what they are confronted with – claim the facts and logic aren’t actually factual or logical. The noise in my brain about this kept drifting away as I thought to myself “how strange that there is snow only on the left side of the trail” or “I wonder if there will be any good movies next weekend since all the ones this weekend are shit” or “how awesome is it that there are no other humans out here” but then would be interrupted by angry thoughts about the chairman of the house judiciary committee who is the sponsor of this bill, the people on the house judiciary committee that are clearly “the henchman”, the absurd process that is unfolding – and then I’d start thinking about my breathing again and the fact that my heart rate was above 160 and that felt good.

James takes us through his chaotic mind, his successes and failures, his struggles and depressions, as he gets to the point where he very clearly tells us that only one thing really matters – one’s own happiness. He proceeds to describe a series of completely fucked up things that get in the way of it. He prescribes a very simple way to be happy, which includes a number of things I do and often suggest such as don’t watch TV, don’t read newspapers, exercise daily, get plenty of sleep, stretch your mind every day, ignore all the crappy people in the world, don’t worry about things you can’t impact, recognize that many parts of the macro (government, banks, education) are irrelevant to your well being, and don’t roll around in the mud with a pig.

But most of all he reminds us to just be honest all the time about everything. In my experience, this is the most liberating thing of all on the quest for happiness. Anyone who spends time with me knows I try to always do this regardless of the implications.

Be honest. Be happy. We all die eventually.


My grandfather had a stroke when he was 80. He lived another three years, trapped in his mind. Whenever I saw him, I think he recognized me, but he couldn’t really speak and had trouble reacting to anything I said to him. He was clearly very frustrated, and often angry – not at me, but at his inability to communicate. I’ve always imagined that inside his mind he knew everything that was going on, but he just couldn’t get the words out.

A few months ago I watched Jill Bolte Taylor’s incredible TED talk about her stroke and wrote about it in my post I’ve Found NirvanaI thought it was stunningly awesome and bought Taylor’s book My Stroke of Insight: A Brain Scientist’s Personal Journey.

I read Taylor’s book tonight. I wish I had read this book when my grandfather had his stroke. Taylor is a brain scientist so she combines her intensely personal experience with a deep understanding of how the brain works. She presents this in a way that is easily understandable and directly ties it to her experience. While she acknowledges that there is much to learn, I found her description of what happened and her subsequent analysis to be extremely accessible.

She covers her eight year healing process with a focus on the first year. The puzzle pieces fit together brilliantly. While they are very Jill Bolte Taylor specific, she provides a superb roadmap for helping anyone who has had a stroke to heal.

On top of all of this, Taylor spends a lot of time talking about what she’s learned from this experience, how she’s changed how she thinking about life, and how she’s modified her own life view to have a much more positive experience on this planet.

If someone close to you has had a stroke, this book is a must read right now. Given the prevalence of stroke in our society, I’d encourage everyone to read it, for at some point it’s highly likely that someone close to you (including yourself) may have a stroke of some sort. I know that if it every happens again in my world, I’ll have an substantially better understanding of – and capacity for – being helpful.


Many of the companies that we invest in are the leaders in their respective markets. Often they create the market. Sometimes they appear out of no where and dominate. And sometimes they are in a brutal fight every day with another company or two for market leadership. We don’t care which case it is – we just want to be investors in the companies that are #1 or #2 (and have a chance to be #1) in their markets.

Jack Welch taught us the power of being #1 or #2 in your market many years ago and the VC business reinforces that over and over and over again with relative exit values. The VC cliche is that the market leader gets 50% of the value, #2 gets 25% of the value, #3 gets 10% of the value, and #4 through #263 get the remaining 15%. While these numbers move around (I’ve been in situations where #1 got 90% and in situations where I got lucky and #17 got 25%) they are directionally correct.

Whenever a market leader I’m an investor in is threatened by a competitor, I’ve encouraged them to call a Code Red like they do on ER. In a Code Red situation, every who can is focused on the threat for a short, intense period of time. If the company is less than 10 people, this is easy. But if it is 50 people or more, it’s really hard. And – at 1000+ people, it’s a magic trick to get it right.

When the CEO calls a Code Red, there is often a negative reaction from parts of the organization ranging from sales, development, to operations. Often some people in the organization don’t believe or understand the need for a Code Red. Other times they’ve been through so many unnecessary fire drills in other companies that they don’t believe the Code Red is real. They simply don’t see the same threat the CEO sees. Or they feel undermined by the CEO.

Part of the CEO’s job is to call a Code Red correctly. If you call it every other week, it’s not a Code Red, it’s shitty management and leadership. If you never call it, you’ll one day find yourself no longer the market leader. There’s no right tempo – it’s random, but as with many things you’ll know the moment when you encounter it.

A Code Red can’t last forever. It has to be incredibly focused on the specific threat you trying to address. It has to be clearly communicated across the entire company. It has to be quantitative – once you’ve effectively neutralized the threat, the Code Red is over. This might be in an hour, a day, a week, or a month. But if it lasts much longer than a month, something else is wrong.

I know some people who like to use DEFCON 1 instead of Code Red. I don’t – it’s too nuanced – who cares about the difference between DEFCON 3 and DEFCON 1 – you are in a critical situation. Make it binary.

I know some managers who hate the idea of ever being in a Code Red situation. This is unrealistic view to take in a startup or fast growing company. Once you are a visible leader, people will be gunning for you, imitating you, or coming out with products that disrupt your business. Welcome to being a market leader – own it and when a Code Red occurs use it to propel your business into an even more dominant leadership position to build on. And – for every employee in a company having a Code Red – take it seriously and crush it – the rewards will be quick and obvious and the downside of not dealing with it sucks.


On my run yesterday in Central Park, I was thinking about the characteristics of some of my favorite companies. Suddenly a phrase popped into my head about what ties all of these companies together – they are the silent killers.

When I look at the Foundry Group portfolio, we’ve got a bunch of them in it. They don’t spend a lot of time trying to get written up in TechCrunch. They often aren’t based in the bay area. Their CEO’s don’t run around bloviating about what they are going to do some day.

They just do it. And suddenly they are $10 million, or $20 million, or even $50 million revenue companies. Before anyone has really noticed. Without any real competition. They are the unambiguous and dominant market leader.

Sure – their customers and partners know who they are. Other entrepreneurs, especially ones who work with them in some way know who they are. Smart technical folks know who they are. And the geographic community that they are in know who they are since they are often the leaders of their startup communities.

But they sneak up on you. They don’t waste their time hyping themselves. They don’t run around trying to get VCs interested in what they are doing. Rather, they just do. Their twitter streams are filled with substantive stuff. Their blogs are about their product and how it is used. Their people are everywhere they need to be, and spend almost no time being places they don’t need to be.

These are the silent killers. And I love them.


Recently my partners and I spent some time discussing three of our recent investments – Spanning, Yesware, and Attachments – which are each applications built on top of Google Apps. Specifically, they are built for Google Apps and available in the Google Apps Marketplace or the Chrome Web Store.

Each company is going after something very different. Spanning is all about cloud backup. Attachments is all about getting control of your email attachments. And Yesware is “email for salespeople.” However, they have one very significant thing in common – they are all deeply integrated into Google Apps. In our thematic definition, they are in the Protocol theme.

The Google Apps ecosystem snuck up on us. We have all been hardcore Google Apps users for the past year and are psyched and amazed about all the easy integration points – both into the browser and the various Google Apps. In the past, we would have been more focused on “email as a datastore”, which would have resulted in multiple platforms, including of course Outlook / Exchange and IMAP. However, the pace of iteration on top of Google Apps, and the ease of integration is spectacular when compared to other platforms.

Notably, when the choice of building for Outlook vs. Google Apps comes up, many people who I know comes down strongly on the side of building for Google Apps. Their mindshare for cloud based business apps far outpaces Microsoft. A decade ago, Microsoft made a huge push with Visual Basic for Applications and the idea of “Office as a Platform” and – while plenty of interesting tech was built, something happened along the way and the notion of Office as a Platform lost a lot of visibility.

Theoretically Microsoft’s huge installed base of Outlook / Exchange users should drive real ISV integration interest, but the friction associated with working with Microsoft seems to mute the benefit. And – if you’ve ever built and tried to deploy an enterprise wide (say – 100,000, or even 1,000 seat) Outlook plug-in – well, I feel your pain. It’s possible that with Office 365, Microsoft will re-energize focus on Office as a Platform, but I haven’t seen much yet.

While Google has been building this all very quietly, I’m extremely impressed with what they’ve done. Companies like Yesware are able to release a new version of their app to all users on a weekly basis. For an early stage company that is deep in iterating on product features with its customers, this is a huge advantage. And it massively simplifies the technology complexity to chose one platform, focus all your energy on it, and then roll out other platforms after you’ve figured out the core of your product.

I expect to see versions of each of these products expand to work with Microsoft – and other – ecosystems. But for now, the companies are all doubled-down on Google Apps. And I find that very interesting.


Let’s put this in the category of “pet peeves” around things that are obsolete.

One of my goals as a VC is to help create companies that cause obsolescence of existing products, companies, and industries. As a result I think about what’s becoming obsolete all the time. I don’t just think about this in the specific areas that we invest in, but in all aspects of my life. I find that this frame of reference – namely “will we be doing X in 20 years” is a fundamental part of my approach to what I do.

I’m at DIA this morning. I just spent $13.19 at the “Newsstand” on four Clif Bars, a bottle of water, and two packages of gum. I gave the guy at the register my credit card because I hate paying in cash, having to deal with change, and then submitting an expense report for a cash expense of $13.19. By putting it on my credit card, I don’t have to deal with any of this stuff.

A little piece of paper comes out of the register. Then another piece of paper comes out of the register. He gives me the second piece of paper and asks me to sign it. He hands me a grimy ballpoint pen that I don’t really want to tough and I scribble “pooh bear” on the slip. I hand it back to him. And leave.

Why the fuck does he ask me to sign a credit card slip for $13.19. This is so incredibly obsolete. While I don’t know his cash register system, it looked pretty modern (yes – it was a computer) so I doubt he does anything with the slips at the end of the day other than put a rubber band around them and send them to someone somewhere. And I’m quite sure no one will ever notice that I signed the credit card slip “pooh bear.”

Obsolete.