Brad's Books and Organizations





Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Our Investment

Comments (14)

Last week we announced our investment in It’s squarely in our Glue and Protocol themes and is similar to investments we’ve made in SendGrid (for transactional email infrastructure) and Urban Airship (for push notification infrastructure). Oh – and the founders – Jonathan Strauss and Laurie Voss are – well – awesome.

We love things that wire the web together and believe is the company to do that for the construct of “sharing.” Specifically,’s goal is to become the key infrastructure provider powering quantitative performance marketing across the social sharing channel.

If you are a developer of a web app, take a look at how’s platform can help you.

  • Rohan

    Congrats Brad! Isn’t Mark Suster also invested in this one?

    • bfeld

      Yup – Mark and his firm GRP did the seed round investment in and participated with us in this round.

      • Rohan

        Aha. Great! 

        Nice to hear. Hope you are celebrating! :)

      • research papers


  • Fadi El-Eter

    Hi Brad,

    I thought that was yet another URL shortener, but it does seem to be a very interesting product.

    I would be interesting to list what are the advantages of using for analytics over Google’s analytics.

    • Anonymous

      Hi Fadi, is primarily designed to be used with Google Analytics, not as a replacement. Google Analytics and other web measurement solutions are great for knowing what happens on your site, but they assume they will be told how the traffic got there (usually by the referring URL of the visit). 

      Because traffic driven to your site by sharing follows a more complicated path to get there, the normal means of attribution (i.e. referring URL) don’t actually tell Google Analytics much useful information about the original share action (e.g. the Tweet or Like or email) that is responsible for the visit.’s social-native attribution model along with our turnkey Google Analytics integration connects the dots so that you can now accurately see sharing as a source of traffic (and conversions) in Google Analytics.

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