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Today’s “founder hint of the day” is to create an email address called firstname.lastname@example.org and have it automatically forward to all the founders of your company.
I interact with a ton of companies every day. For the ones we have a direct investment in via Foundry Group, I know each of the founder’s names (although with 40 companies, at age 45 – almost 46, there are moments where I have to sit quietly and think hard to remember them.) For the TechStars companies, especially early in each cycle, I have trouble remembering everyone’s names until I’ve met them. And for many other companies I have an indirect investment in (via a VC fund I’m an investor in) or that I’m simply interacting with, I often can’t remember all of the founders names.
Ok – that was my own little justification. But your justification is that as a young company, you want anyone interested in you to be able to reach you. While email@example.com is theoretically useful, in my experience very few people actually use it because they have no idea where it actually goes. On the other hand, firstname.lastname@example.org goes to the founders. Bingo.
We’ve been using this at TechStars for a number of years and it’s awesome. I’ve set up my own email groups for many other companies, but this morning while I was doing it for another one I realized that they should just do it. Sure – there’s a point at which the company is big enough where you probably don’t want to have this list go to all the founders, or there are founders that leave, or something else comes up, but when you are just getting started, be obsessed with all the communication coming your way and make it easy to get it.