Crowdsourcing The Title of My Next Book

My partner Jason Mendelson and I are in the final stretch of writing a new book. The project started as an extension of our Term Sheet series and Letter of Intent series that we wrote on this blog in 2005 and 2006. It’s evolved into a much broader book covering financings, acquisitions, how VC firms work, and a bunch of other random things we think are important to entrepreneurs.

We’re working on finalizing the title. If you have 30 seconds, can you choose which of the following three titles is your favorite and leave the answer in the comments? If you have other suggestions, feel free to leave them in the comments as well.

A. Venture Financings: How To Be Smarter Than Your Lawyer and VC

B. The Venture Deal: How To Be Smarter Than Your Lawyer and VC

C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • http://twitter.com/kellysreeve Kelly S. Reeve

    Hm, it won’t let me enter my name, but I vote B. The Venture Deal: How To Be Smarter Than Your Lawyer and VC

    • Antoine

      Be smarter than Brad Feld!

  • http://twitter.com/kellysreeve Kelly S. Reeve

    Hm, it won’t let me enter my name, but I vote B. The Venture Deal: How To Be Smarter Than Your Lawyer and VC

  • http://twitter.com/leonardkish Leonard Kish

    Venture Deals: Be Smarter Than your Lawyer and VC

    bc “How To Be Smarter” doesn’t flow for me.

    “How to Out-Negotiate (or Out-Something) Your Lawyer and VC” might sound better.

  • http://twitter.com/leonardkish Leonard Kish

    Venture Deals: Be Smarter Than your Lawyer and VC

    bc “How To Be Smarter” doesn’t flow for me.

    “How to Out-Negotiate (or Out-Something) Your Lawyer and VC” might sound better.

  • http://twitter.com/growpublic Fans Invest in You

    C. Venture Deals. Because “Financing(s)” sounds less than exciting and “The Venture Deal” sounds like you only get one. GrowPublic believes in an early combo of crowd, private and public equity. Check us out. http://www.growpublic.com/

  • http://twitter.com/growpublic Fans Invest in You

    C. Venture Deals. Because “Financing(s)” sounds less than exciting and “The Venture Deal” sounds like you only get one. GrowPublic believes in an early combo of crowd, private and public equity. Check us out. http://www.growpublic.com/

  • http://about.me/bradleyjoyce bradleyjoyce

    My vote is for Venture Deals

  • http://about.me/bradleyjoyce bradleyjoyce

    My vote is for Venture Deals

  • Rod

    Title C, but without the “How To”

  • Rod

    Title C, but without the “How To”

    • Odnamra

      I agree.

    • Odnamra

      I agree.

    • Anonymous

      I agree

    • Anonymous

      I agree

    • Anonymous

      I agree.

    • http://twitter.com/sesmond sesmond

      Agreed

    • Carter

      Agreed

    • http://twitter.com/melemmer mary lemmer

      Yes!

    • Yoav Lurie

      Drop the “how to” no matter the choice

    • http://www.facebook.com/arron.acosta Arron Acosta

      Agreed.

    • Jeff Yoak

      I like this better than any of the options as well, though prefer C as-is to the other two.

    • Jeff Yoak

      I like this better than any of the options as well, though prefer C as-is to the other two.

  • Anonymous

    C. But.. I think you can do better.

  • Anonymous

    C. But.. I think you can do better.

  • Anonymous

    I like A because it feels less gimmicky and more like a serious book, but B is the opposite and would probably sell the most. How about something like “Venture Financings: Raising Money the Right Way”

  • Anonymous

    I like A because it feels less gimmicky and more like a serious book, but B is the opposite and would probably sell the most. How about something like “Venture Financings: Raising Money the Right Way”

  • Brian

    I liked A, although C can work too. You could shorten the follow up tag line to “- Outsmart VCs and Lawyers”

  • Brian

    I liked A, although C can work too. You could shorten the follow up tag line to “- Outsmart VCs and Lawyers”

  • Johnsmith101

    How to Deal

  • Johnsmith101

    How to Deal

  • Jon Spillman

    Of the choices above, I like C the best… some other ideas as well:

    “Venture UnCapitalized: An Entrepreneurs Companion to Venture Capital”
    “Venture Capital Deals: Know More, Do More, Raise More”

  • Jon Spillman

    Of the choices above, I like C the best… some other ideas as well:

    “Venture UnCapitalized: An Entrepreneurs Companion to Venture Capital”
    “Venture Capital Deals: Know More, Do More, Raise More”

  • Jeff Hasselman

    Anticipating the release – consider a tweak to the How to — “Venture Deals: Outsmart Your Lawyer and VC”

    Outwit, Outthink. Good luck.
    @jeffhasselman

  • Jeff Hasselman

    Anticipating the release – consider a tweak to the How to — “Venture Deals: Outsmart Your Lawyer and VC”

    Outwit, Outthink. Good luck.
    @jeffhasselman

  • Jon Kelly

    I like C best.

  • Jon Kelly

    I like C best.

  • Anonymous

    interestingly i don’t like the second part: How To Be Smarter Than Your Lawyer and VC
    could see that something like the “the VC, the lawyer and you” may work…
    Smart Deals: the VC, the lawyer and you.

  • Anonymous

    interestingly i don’t like the second part: How To Be Smarter Than Your Lawyer and VC
    could see that something like the “the VC, the lawyer and you” may work…
    Smart Deals: the VC, the lawyer and you.

  • http://twitter.com/Inderwies Brian

    I vote for a modified B. The Venture Deal: Outsmart Your Lawyer and VC

  • http://twitter.com/Inderwies Brian

    I vote for a modified B. The Venture Deal: Outsmart Your Lawyer and VC

  • http://www.websterisk.com Josh Webb

    I absolutely love your term sheet series, I am glad to see that you are taking the next step on that front.

    On title beginning options
    -Inside The Venture Deal: (the term sheet series gives you the inside look, hence the word)
    -Inside Venture Funding: (the process is a “deal” for you, the VC… to an entrepreneur, it is “funding”; the entrepreneur is your audience, so it might help to name it that way)

    On title ending options
    -Be ready for your Lawyer and VC
    -How to be a step ahead of your Lawyer and VC
    -Understanding your Lawyer and VC
    -Getting ready for the fast track

    In general
    -I think a lot of your potential audience sees “VC” as an industry, not a person (that sort of makes the title vague)
    -Having “How to” in the subtitle comes off as a little awkward
    -Your subtitles feature the relationship that the book-buyer will have with two specific people (which sort of makes sense because you and Jason wrote it) but the book likely contains a lot of other knowledge, tips, and insight (most of which is pertinent beyond just those relationships)
    -Think again about the gap that you are trying to fill with the book and the questions you are trying to help the reader answer, I think those will lead to the best title. Having written and structured an entire book, you probably have lost a little of the forest for the trees (I think we all have this tunnel vision to some extent).
    -Think about what the reader is reading and not what you and Jason have written. That perspective should title the book.

    Or you could just send me a copy of the draft! I would love to read it and will promise to give plenty of feedback (and maybe another title suggestion or two). Good luck with the rest of it, I am certain that it will be enlightening.

  • http://www.websterisk.com Josh Webb

    I absolutely love your term sheet series, I am glad to see that you are taking the next step on that front.

    On title beginning options
    -Inside The Venture Deal: (the term sheet series gives you the inside look, hence the word)
    -Inside Venture Funding: (the process is a “deal” for you, the VC… to an entrepreneur, it is “funding”; the entrepreneur is your audience, so it might help to name it that way)

    On title ending options
    -Be ready for your Lawyer and VC
    -How to be a step ahead of your Lawyer and VC
    -Understanding your Lawyer and VC
    -Getting ready for the fast track

    In general
    -I think a lot of your potential audience sees “VC” as an industry, not a person (that sort of makes the title vague)
    -Having “How to” in the subtitle comes off as a little awkward
    -Your subtitles feature the relationship that the book-buyer will have with two specific people (which sort of makes sense because you and Jason wrote it) but the book likely contains a lot of other knowledge, tips, and insight (most of which is pertinent beyond just those relationships)
    -Think again about the gap that you are trying to fill with the book and the questions you are trying to help the reader answer, I think those will lead to the best title. Having written and structured an entire book, you probably have lost a little of the forest for the trees (I think we all have this tunnel vision to some extent).
    -Think about what the reader is reading and not what you and Jason have written. That perspective should title the book.

    Or you could just send me a copy of the draft! I would love to read it and will promise to give plenty of feedback (and maybe another title suggestion or two). Good luck with the rest of it, I am certain that it will be enlightening.

  • http://www.domainnoob.com John Humphrey

    Venture Financings is a little weird to say and communicate (think radio, plural). Venture Deals seems a little too generic to me. So my vote goes to The Venture Deal. I like the sound of it. Might even make a good movie title. But also because you now own the domain name.

  • http://www.domainnoob.com John Humphrey

    Venture Financings is a little weird to say and communicate (think radio, plural). Venture Deals seems a little too generic to me. So my vote goes to The Venture Deal. I like the sound of it. Might even make a good movie title. But also because you now own the domain name.

  • Todd

    C seems better out of the 3

  • Todd

    C seems better out of the 3

  • http://www.howardlindzon.com howardlindzon

    ‘motherfucking lawyers’

    • http://freepository.com John Minnihan

      I still say ‘…while never having to put on a suit, tie, or even pants’

      More seriously: Not B. A or C are OK, B reads/sounds poor.

    • http://freepository.com John Minnihan

      I still say ‘…while never having to put on a suit, tie, or even pants’

      More seriously: Not B. A or C are OK, B reads/sounds poor.

  • http://www.howardlindzon.com howardlindzon

    ‘motherfucking lawyers’

  • http://www.howardlindzon.com howardlindzon

    woops…(d)

  • http://www.howardlindzon.com howardlindzon

    woops…(d)

  • http://www.howardlindzon.com howardlindzon

    Your VC is Smart…Your Lawyer is Smart… – You Can Outsmart Them Both

  • http://www.howardlindzon.com howardlindzon

    Your VC is Smart…Your Lawyer is Smart… – You Can Outsmart Them Both

  • http://www.howardlindzon.com howardlindzon

    Be…Smarter…Faster…Your Lawyer and VC are shmendricks…

  • http://www.howardlindzon.com howardlindzon

    Be…Smarter…Faster…Your Lawyer and VC are shmendricks…

  • Chad Nybo

    Of the above I prefer B.

    After a few months reading book after book and a collection of blogs something like:
    “Venture Signals & Noise: How To Be Smarter Than Your Lawyer and VC”
    would get my attention.

  • Chad Nybo

    Of the above I prefer B.

    After a few months reading book after book and a collection of blogs something like:
    “Venture Signals & Noise: How To Be Smarter Than Your Lawyer and VC”
    would get my attention.

  • http://pupeno.com J. Pablo Fernández

    I’d go with

    C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

    The word “Financing” screams “boring” to me. And the “The” doesn’t add anything I think, except confusion when book stores decide to sort like “Venture Deal: How To Be Smarter Than Your Lawyer and VC, The”.

  • http://pupeno.com J. Pablo Fernández

    I’d go with

    C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

    The word “Financing” screams “boring” to me. And the “The” doesn’t add anything I think, except confusion when book stores decide to sort like “Venture Deal: How To Be Smarter Than Your Lawyer and VC, The”.

  • ChrisMoon

    C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • ChrisMoon

    C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • http://www.starstreetsports.com/ Jeremy Levine

    B.

    How about taking out the “how to” so “The Venture Deal: Be Smarter Than Your Lawyer and VC (and do more faster)”

    • Theodore L. Rigby

      I vote for this too. “Financings” might sound too technical for some readers, and removing “how to” gives it a concise, sharp title that grabs your attention.

  • http://www.starstreetsports.com/ Jeremy Levine

    B.

    How about taking out the “how to” so “The Venture Deal: Be Smarter Than Your Lawyer and VC (and do more faster)”

  • http://ahmadtakatkah.com/ Ahmad Takatkah

    I would go for: C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

    But what about:
    Venture Deals: Surprise Your Lawyer and VC ;-)

  • http://ahmadtakatkah.com/ Ahmad Takatkah

    I would go for: C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

    But what about:
    Venture Deals: Surprise Your Lawyer and VC ;-)

  • Bill

    Option C

  • Bill

    Option C

  • http://www.facebook.com/profile.php?id=783801677 Edvarcl Heng

    Venture tips and tricks: Outsmarting your lawyer and VC

  • http://www.facebook.com/profile.php?id=783801677 Edvarcl Heng

    Venture tips and tricks: Outsmarting your lawyer and VC

  • http://blog.ideatransplant.com Jan Schultink

    “Venture term sheets: not a big deal”
    Outsmart your lawyer and VC

    (copying partly from Jeff Hasselman)

  • http://blog.ideatransplant.com Jan Schultink

    “Venture term sheets: not a big deal”
    Outsmart your lawyer and VC

    (copying partly from Jeff Hasselman)

  • bkp

    Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • bkp

    Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • http://twitter.com/chipgriffin Chip Griffin

    Some ideas off the top of my head. No particular order.

    The Real Deal: An Entrepreneur’s Guide to Venture Capital
    Fund Your Company: Outsmart Your Lawyer and VC
    Raising Venture Capital: What Your Lawyer and VC Won’t Tell You
    Strings Attached: Outsmart Your Lawyer and VC When You Fund Your Company
    From Seed Capital to Sale: Outsmarting Your Lawyer and VC
    Understanding the Deal: How to Outsmart Your Lawyer and VC
    Striking a Great Deal: How to Be Smarter Than Your Lawyer and VC
    Your Company, Our Money: An Entrepreneur’s Survival Guide to Venture Financing

    • http://stevenhb.myopenid.com/ StevenHB

      Your Company, Their Money: . . .

  • http://twitter.com/chipgriffin Chip Griffin

    Some ideas off the top of my head. No particular order.

    The Real Deal: An Entrepreneur’s Guide to Venture Capital
    Fund Your Company: Outsmart Your Lawyer and VC
    Raising Venture Capital: What Your Lawyer and VC Won’t Tell You
    Strings Attached: Outsmart Your Lawyer and VC When You Fund Your Company
    From Seed Capital to Sale: Outsmarting Your Lawyer and VC
    Understanding the Deal: How to Outsmart Your Lawyer and VC
    Striking a Great Deal: How to Be Smarter Than Your Lawyer and VC
    Your Company, Our Money: An Entrepreneur’s Survival Guide to Venture Financing

  • http://twitter.com/Heuristocrat Kris Tuttle

    Of the three you list I’d say C.

    But there is something boring about all of the choices.

    Perhaps you should be like Tim Ferris and use Google to sort out the top titles. Good lesson there.

  • http://twitter.com/Heuristocrat Kris Tuttle

    Of the three you list I’d say C.

    But there is something boring about all of the choices.

    Perhaps you should be like Tim Ferris and use Google to sort out the top titles. Good lesson there.

  • Emily Mendell

    B. The Venture Deal: Be Smarter than Your VC I like the double meaning of “deal”. You guys are the real “deal” and that is the essence of the book.

  • Emily Mendell

    B. The Venture Deal: Be Smarter than Your VC I like the double meaning of “deal”. You guys are the real “deal” and that is the essence of the book.

  • Pingback: Playing the Name Game

  • http://about.me/johnmccarthy johnmccarthy

    Venture Financings: How To Be Smarter Than Your Lawyer and VC and get Back to Building a Great Company

  • http://about.me/johnmccarthy johnmccarthy

    Venture Financings: How To Be Smarter Than Your Lawyer and VC and get Back to Building a Great Company

  • Rob V

    The Venture Capital Deal: Tools, Tips and Advice to Outsmart the VC

    • Rob V

      The Venture Capital Deal: Learn How to Outsmart the VC

    • Rob V

      The Venture Capital Deal: Learn How to Outsmart the VC

  • Rob V

    The Venture Capital Deal: Tools, Tips and Advice to Outsmart the VC

  • http://twitter.com/Onwardly Jesse Maddox

    The Venture Deal: Outsmart Your Lawyer and VC !

  • http://twitter.com/Onwardly Jesse Maddox

    The Venture Deal: Outsmart Your Lawyer and VC !

  • tomgodin

    C. is the best of the three choices, but I like the thinking in the comments around building on “do more faster.” “XXXX better faster – expert advice to finance your startup.”

  • tomgodin

    C. is the best of the three choices, but I like the thinking in the comments around building on “do more faster.” “XXXX better faster – expert advice to finance your startup.”

  • http://about.me/rocco Rocco Tarasi

    C.

  • http://about.me/rocco Rocco Tarasi

    C.

  • Jamie

    Short and sweet…I like C, but would leave out “how to”. Jamie McDonald @genero_city

  • Jamie

    Short and sweet…I like C, but would leave out “how to”. Jamie McDonald @genero_city

  • http://twitter.com/ktinboulder Kelly Taylor

    A. Using the word “Financings” makes me think the book is a bit more technical than the word “Deals” and more appealing.

    Maybe lose the “Your”……”Be Smarter Than Lawyers and VCs”. It implies confrontation with your Lawyer and VC, like it’s a war between the 3 of you.

    Other suggestions:
    Venture Backed: Be Smarter than the Lawyers and VCs
    The Founder, the Lawyer and the VC

  • http://twitter.com/ktinboulder Kelly Taylor

    A. Using the word “Financings” makes me think the book is a bit more technical than the word “Deals” and more appealing.

    Maybe lose the “Your”……”Be Smarter Than Lawyers and VCs”. It implies confrontation with your Lawyer and VC, like it’s a war between the 3 of you.

    Other suggestions:
    Venture Backed: Be Smarter than the Lawyers and VCs
    The Founder, the Lawyer and the VC

  • http://www.ithacaVC.wordpress.com zach shulman

    of the title choices, i like C. looking forward to getting a copy!

  • http://www.ithacaVC.wordpress.com zach shulman

    of the title choices, i like C. looking forward to getting a copy!

  • http://twitter.com/yesware Yesware

    I like the punch of C, but think it would be even better as Venture Deals: How To Be Smarter Than The Other Guys

  • http://twitter.com/yesware Yesware

    I like the punch of C, but think it would be even better as Venture Deals: How To Be Smarter Than The Other Guys

  • http://www.aspiresys.com Selina Joney

    Out of the three, i’d pick C – however, as a lot of comments here mention, the “how to” is kind of jaded. Liked some of the suggestions of Chip Griffin and Josh Webb, which u may want to consider. Good luck!

  • http://www.aspiresys.com Selina Joney

    Out of the three, i’d pick C – however, as a lot of comments here mention, the “how to” is kind of jaded. Liked some of the suggestions of Chip Griffin and Josh Webb, which u may want to consider. Good luck!

  • Wkim1

    The Venture Deal: How To Be Smarter Than Your Lawyer and VC

  • Wkim1

    The Venture Deal: How To Be Smarter Than Your Lawyer and VC

  • Joshua Forman

    I agree the “how to” should be removed, but I think the idea with it is so people know this book contains usable instructions. So maybe something like “The Venture Deal Handbook: Be smarter than your lawyer and VC” or “The Venture Deal Instruction Guide: Outsmart your lawyer and VC”.

  • Joshua Forman

    I agree the “how to” should be removed, but I think the idea with it is so people know this book contains usable instructions. So maybe something like “The Venture Deal Handbook: Be smarter than your lawyer and VC” or “The Venture Deal Instruction Guide: Outsmart your lawyer and VC”.

  • santosh

    To take off from ‘Do More Faster’… how about something like ‘Do Venture Deals Smarter’ or ‘Do Venture Deals Smarter & Faster’

    Outsmarting has a bit of a negative feel to it.

  • Kyle S

    I vote C

  • http://www.theequitykicker.com brisbourne

    I’d go for A Venture Financings:….

  • Ron

    Lawyers, Venture Capitalists and Other Useless Roadkill
    (How to get avoid getting totally screwed on a venture financing)

  • http://twitter.com/restum Richard Stump

    B, without the How to

  • http://www.facebook.com/profile.php?id=1034875212 Andrew Labis

    My vote is B. In my head dropping the “s” from option C lets me first know that the book is an explanation of what a venture deal is to an entrepreneur. For the secondary part of the title, dropping the “How to” is a nice option as it becomes more of a command, like “Do More Faster,” unless the gist of the book is a “start here” to “end here” guide to the venture deal, in which case “how to” makes more sense to me.

  • Maurya Hellane

    The Venture Deal: Outsmart Your Lawyer and VC or The Venture Capital Deal: Outsmart Your Lawyer and VC

  • Jonathan Cherry

    C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • http://twitter.com/ReplytoAll Robert Pease

    Hi Brad-
    Here are a few thoughts to mix & match:

    Getting Funded:
    What Your Lawyer & VC Are Really Thinking
    What Your Lawyer & VC Aren’t Telling You
    What Lawyers & VCs Don’t Tell You

    Closing Your Round:
    Know What Your Lawyer & VC Know
    What You Need To Know

    Robert

  • http://mikelewis.me pescatello

    I vote for C and without the “how to” as it’s just too long with it.

  • http://blog.botfu.com Kevin Marshall

    Venture Deals: Protecting Your Ass From Your Lawyer and VC

    …I don’t think promising the reader will ‘be smarter’ is a strong selling feature (sounds too much like work and dull reading)…but playing on the fear of getting screwed (a SERIOUS concern for every new entrepreneur) both helps drive home the need as well as make it seem like it might be a little more interesting to read overall.

  • Pete0

    The Venture Adventure: Be Smarter Than Your Lawyer and VC

  • http://hdemott.wordpress.com Harry DeMott

    I like:

    Leveling The Venture Playing Field – How To Be Smarter Than Your Lawyer And VC

    or just

    How To Be Smarter Than Your Lawyer and VC

    or

    The Founders Manual – How To Be Smarter Than Your Lawyer and VC

    or

    Think Your Lawyer and VC are smart? Wait till you read this!

    or

    Are You Smarter than your lawyer or VC? You will be!

    How’s that!

  • http://www.g2link.com G2 Link

    I vote for title C. Short and sweet!

  • Anonymous

    B. The Venture Deal.
    ‘Financing’ sounds boring (who wants to be a banker?). ‘Deal’ sounds exciting, everyone wants to be an entrepreneur!

  • Hampton Howerton

    C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

    There is not ONE venture deal, so “B” doesn’t work for me. Also, if you use “A”, then you are alienating people that are not finance focused individuals from picking up your book.

  • Tedjas

    I would go with B. But I don’t really care for your “How to be Smarter….” One issue I have frequently encountered is the tendency among tech types to diminish the necessity and costs of things like lawyers, accountants, bankers, and insurance. I think you are feeding that tendency with your title.

  • http://www.alexmiller.net Alex Miller

    #3 – no doubt

  • http://workables.com Jonathan Hegranes

    I seem to be in the minority, but I like A the best — “financings” seems to fit better and I think sounds better.

  • http://twitter.com/martypdx Marty Nelson

    Why the adversarial relationship? Is the book about making a $ at someone else’s expense? Don’t I want to leverage my lawyer and VC to be successful?

  • http://twitter.com/arentschler Adam Rentschler

    “A” is the best.

  • Anonymous

    B. The Venture Deal: How To Be Smarter Than Your Lawyer and VC
    or
    Everything you wanted to know about Venture Capital but were afraid to ask

  • http://jaxn.org Jackson Miller

    A.

    But just to throw this out there:

    Smart Money: How To Do Better Venture Deals

  • Armand Nicholi

    I like A.

  • http://www.dodont.com/ J. Brent Large

    B. The Venture Deal: How To Be Smarter Than Your Lawyer and VC

  • http://twitter.com/dgeorge Devon Angelpreneur

    Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • Pete

    C is best

  • http://triggit.com Susan Coelius Keplinger

    B – it’s the first deal that is always the hardest. Though I’d like to note that reading your blog from the start of our company helped us better negotiate with our obviously tough VC’s ;).

  • http://about.me/johnmccarthy johnmccarthy

    Lawyers, Guns and Money: How to Be Smarter About 2 of Them so You Can Avoid the Third.

  • Kevin Hawkins

    Brad – I think the “being smarter than…” in the title is presumptuous. Rather, I presume that you’re goal with this book, askthevc.com, your blog, Do More Faster, etc. is to impart knowledge universally to those who seek it from you and your trusted connections.

    In the spirit of equality, I suggest:

    Democratize The Deal: A Founders Guide to Venture Capital (or Venture Financing)

  • Jeff Hohner

    The Venture Deal: Know More, Work Smarter With Your Lawyer & VC
    Loved that series, this will be a best seller for sure. Great work!

  • http://www.submishmash.com Michael

    C. Venture Deals: How To Be Smarter Than Your Lawyer and VC

  • http://pulse.yahoo.com/_KQIDSHDM63FO7U4JZ2GIOCQI6Q Sid

    Venture Financing pulls up 835 items in Amazon; venture deals only 807.

    Venture financing appeals to me, too.

  • http://www.facebook.com/people/Andrew-Thefundingguru/100000989412569 Andrew Thefundingguru

    C) But isn’t the ‘smarter than…’ part of each of the sentence a ‘given’ when it comes to entrepreneurs versus VCs and Lawyers? :)

  • http://www.facebook.com/danielrtodd Daniel Todd

    I vote for C!

  • Doug

    Dancing with the money: Navigate your startup through venture financing, lawyers and VCs

  • Anonymous

    B, but drop the How To!

  • Kyle Hulten

    I like option C, and I think the “how to” part should stay.

  • Bob Crimmins

    I’d go with C, but I would actually leave on the “How to…”

    I look forward to reading it… and needing it!!

  • Arly

    Your Venture Deal: Be Smarter Than your Lawyer and VC

  • Jim Follett

    I vote for letter C — good luck!

  • Abc

    C – Occam’s razor, of course

  • iilvj

    B- The Venture Deal…

  • http://www.facebook.com/artur.adib Artur Adib

    Option C

  • http://www.facebook.com/schupp Sarah Schupp

    How about, “Venture Financings: How You Can Get the Best Deal from Your Lawyer & VC.”

  • MG

    Why use the word “Venture” in the title at all. The term Venture Capital is taking on a different connotation as start-up, early stage financing begin to segment the financing space. Possible poll some of the guys at Tech Stars..I would bet they think of anything “Venture” as very late stage financing.

    Just my 2 cents.

    Best of luck with the book !

  • http://stephan.sugarmotor.org Stephan

    I don’t think it makes sense to use the VC abbreviation in the title. How about just “Smart Venture Financing”. You can bring in the lawyer part in the subtitle. Good luck! – Stephan

  • StevenHB

    All three of your titles require the audience to know too much – they use shorthand. I can imagine that someone other than an entrepreneur in the process of raising money might be interested.

    How about:
    Raising Venture Capital: Be Smarter Than Your Lawyer and VC

    (FWIW, I wouldn’t have a problem with including “How To” in the subtitle)

    Kevin Hawkins’ suggestion (“Democratize the Deal”) is a good alternative, too.

  • http://www.qbillion.com Pete Skalla

    A, but drop the plural. “Venture Financing: How to be Smarter than Your Lawyer and VC”. Somehow this communicates to me a book for entrepreneurs. “Deal” doesn’t do that.

  • http://twitter.com/danielharan Daniel Haran

    How To Sell More Books: Use Adwords To Test Your Titles

    Seriously, I don’t understand why we put so much effort into these small choices when there’s a good objective metric.

  • http://twitter.com/danielharan Daniel Haran

    (duplicate)

  • jives

    I agree with Rod. C = C – “How To “

  • John Stevenson

    C – I agree with dropping the “How To”

  • Bryan

    Smarter Venture Deals

    Your Lawyer and VC said you knew nothing. Prove them wrong.

  • Demandgenmaven

    C -and drop the “How to”

  • http://www.studentswithpatents.com Richard Weisberger

    A or one of the following:
    1) Other Peoples’ Money: How to outthink the Venture Capitalist and their Lawyers.
    2) Other Peoples’ Money: How to outwitt the Venture Capitalist and their Lawyers.
    3) Venture Financing: How to be the smartest guy in the room when meeting with your Lawyer and VC.
    4) Venture Financing: Know what it takes to be the smartest guy in the room when talking with your lawyer and VC.
    5) Venture Financing: Everything you need to know to be the smartest guy in the room when meeting with your lawyer and VC.

  • DR

    C I think is best.

  • http://www.facebook.com/dean.calhoun Dean Calhoun

    Venture Financing: Dancing between the lines without falling.

  • http://www.graduatetutor.com Senith Finance

    C if limited to these options. Would suggest you really crowdsource this: ie describe your book a little more and open it up to your readers to suggest the best title. Then possibly do a poll to get the top 3……

  • http://www.knyshov.com Leonid S. Knyshov

    C.
    B. Is too formal and “the” is filtered out by search engines

    Agree with suggestion to drop “How To”. Be Smarter is an action statement.

  • Shabbir

    Brad, great idea to crowdsource. Pls stay away from the words, VC or venture capitalist. Raising money for a startup has become a highly inefficient and flawed process. It is now a turn off for savvy entrepreneurs. “Before taking OPM” or an equivalent title should work and making the entrepreneur a center instead of thinking that planets revolve around the VC. Let’s talk more about what goes in the head of an entrepreneur vs. a venture capitalist who are doling out OPM (other people’s money) while enjoying a great life for the next 7 years (age of the fund).

  • http://www.knyshov.com Leonid S. Knyshov

    Why don’t we call it “Term sheets demystified – entrepreneur’s guide to venture capital”? Or “Term sheet mysteries and other M&A voodoo”…

    VC-seeking entrepreneurs will pick it up. Drop the lawyers. We love them, but they should not be in the title.

  • Dan

    “Out-Vulture the Vultures: Be Smarter Than Your Lawyer and VC”

  • Anonymous

    I think simply “How To Be Smarter Than Your Lawyer and VC” works well. Just like in “Do More Faster”, you don’t need to specify this is in relation to venture capital/startups. Your target audience knows you, and what the book is about.

  • Johannes Badenhorts

    I vote for B – and that you install some kind of automatic “poll” functionality on your site so that you do not have to try and determine the result manually :)

  • http://twitter.com/dylansimpson Dylan Simpson

    B – it is an inclusive title

  • http://twitter.com/_tejaswi Tejaswi Yerukalapudi

    Title B

  • http://twitter.com/_tejaswi Tejaswi Yerukalapudi

    Title B

  • http://www.facebook.com/profile.php?id=1601961442 Chris Chard

    Venture Deals: Outsmarting lawyers and VCs

    or

    Venture Deals: How to outsmart your lawyer and overwhelm your VC

  • http://www.facebook.com/profile.php?id=1601961442 Chris Chard

    Venture Deals: Outsmarting lawyers and VCs

    or

    Venture Deals: How to outsmart your lawyer and overwhelm your VC

  • http://www.facebook.com/profile.php?id=1601961442 Chris Chard

    You could add this as an ironic subtitle:
    How to make the most out of the guys that make the most
    ;)

  • http://www.facebook.com/profile.php?id=1601961442 Chris Chard

    You could add this as an ironic subtitle:
    How to make the most out of the guys that make the most
    ;)

  • http://www.studentswithpatents.com Richard Weisberger

    Show me the Money! How Smart Guys Talk To Their VC and Lawyer.

    Smartest Guy in the Room: How to Talk to Your VC.

    Be The Smartest Guy in the Room: How to Talk to Your VC and Lawyer.

  • http://www.studentswithpatents.com Richard Weisberger

    Show me the Money! How Smart Guys Talk To Their VC and Lawyer.

    Smartest Guy in the Room: How to Talk to Your VC.

    Be The Smartest Guy in the Room: How to Talk to Your VC and Lawyer.

  • Sarah MacLennan

    A is OK but I would simply call it “How to Be Smarter Than Your Lawyer and VC” or “Outsmart your Lawyer and VC” or “The Entrepreneur’s Guide to Finance, Law, and VC”. (but then again, I know nothing about any of these topics, so take with a grain of salt)

  • Sarah MacLennan

    A is OK but I would simply call it “How to Be Smarter Than Your Lawyer and VC” or “Outsmart your Lawyer and VC” or “The Entrepreneur’s Guide to Finance, Law, and VC”. (but then again, I know nothing about any of these topics, so take with a grain of salt)

  • Jeff Macco

    B

    Alternative ideas:
    VC Money. How to beat your VC.
    Money. How to get more from your VC
    VC Investments. Be Smarter Than your lawyer and VC

  • Jeff Macco

    B

    Alternative ideas:
    VC Money. How to beat your VC.
    Money. How to get more from your VC
    VC Investments. Be Smarter Than your lawyer and VC

  • Rob Williams

    How about…. Turning Your Venture Into A Deal: How To Be Smarter Than Your Lawyer and VC

  • Rob Williams

    How about…. Turning Your Venture Into A Deal: How To Be Smarter Than Your Lawyer and VC

  • Arthur

    C. but it should read. Venture Deals: You’re smarter than the Lawyer and VC

  • Arthur

    C. but it should read. Venture Deals: You’re smarter than the Lawyer and VC

  • http://Venturebent.com Alex Topiler

    Provide more incentive by adding in what one hopes to achieve by reading the book – mastery, savvy, wisdom, etc… something along those lines. And then personalize it in the slogan as well.. So it could read:

    “Venture Deal Mastery: Your Edge Over Lawyers and VCs”

    or you could just go with:

    “Venture Financing Swag”

  • http://Venturebent.com Alex Topiler

    Provide more incentive by adding in what one hopes to achieve by reading the book – mastery, savvy, wisdom, etc… something along those lines. And then personalize it in the slogan as well.. So it could read:

    “Venture Deal Mastery: Your Edge Over Lawyers and VCs”

    or you could just go with:

    “Venture Financing Swag”

  • http://www.facebook.com/rodrigo.baer Rodrigo Baer

    B is the best. By far

  • http://www.facebook.com/rodrigo.baer Rodrigo Baer

    B is the best. By far

  • http://www.facebook.com/profile.php?id=28705081 Mike Calvey

    B. The Venture Deal: How To Be Smarter Than Your Lawyer and VC

  • http://www.facebook.com/profile.php?id=28705081 Mike Calvey

    B. The Venture Deal: How To Be Smarter Than Your Lawyer and VC

  • Marshall

    B.

  • Marshall

    B.

  • http://www.hollman-alu.nl Aluminium Kozijnen

    I agree this title..
    Aluminium Kozijnen

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