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Rather than simply observe new things, I like to use them. I’ve been keeping an eye on the daily deal phenomenon and have had an opportunity to explore it in more detail mentoring Deal Co-op, a TechStars Seattle team. Deal Co-op is in the program via Alabama and has been running a profitable online deal company for the last three years. During one of our weekly mentoring meetings, they told me they could turn anyone with good business contacts and an online audience into their own Groupon. They asked me if I knew anyone that fit the bill, and I told them I did… me!
Deal Co-op thinks that daily deal marketing is best served at local levels, with more targeted distribution. I’m interested to see if they are right. My first deal features $50 in credit from Giantnerd.com for $25. Giantnerd is a Boulder based company that specializes in “Social Shopping” for outdoor apparel and gear. You can shop online at Giantnerd.com, so anyone reading this blog can taking advantage of the offer.
I’ll have more offers coming up soon, so sign up for the email alert list, and keep an eye out for more Amazing Deals.