My partner Seth wrote a short post earlier today about Trada titled Are you a PPC expert? Read on… We funded Trada last year and Seth and I have an ongoing (and often entertaining) debate about “stealth companies”. Well – Trada is one the edge of no longer being stealth – here’s a hint:
Trada is building the first crowdsourced marketplace for Pay Per Click marketing campaigns. On one side of our marketplace, advertisers create and fund PPC marketing campaigns for products or services they want to promote on the Google, Yahoo and Microsoft ad networks. On the other side of the marketplace, PPC experts like you (we call them Optimizers) select campaigns they’d like to work on and begin creating ad groups, ads and keywords, just as they would in Google AdWords.