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Greg Reinacker, the founder/CTO of NewsGator, has a post up titled Enterprise RSS – the State of the Industry that is a continuation of the discussion that’s recently ensued around Enterprise RSS (reference my post from the other day – Enterprise RSS at NewsGator is Alive and Well). Following is the setup.
First, let me get this out of the way – RSS use in the enterprise is definitely alive and well. But it’s not in the obvious places. No one is writing articles talking about how their desktop feed readers are revolutionizing the way they do business. No one is talking about how they’re retiring their Exchange servers because so much content is delivered via RSS instead of email (and in fact, email is alive and well). No one is saying “if I only had Google Reader behind my firewall, I could save millions of dollars.” Few companies even say their users are clamoring for some sort of enterprise RSS application.
So if not all of that, then what?
My team and I, collectively, have detailed conversations with at least 50 different large companies every week, talking about the real problems they do want to solve. Many of these include 10 or more people on their side, ranging from IT folks to business owners with line-of-business responsibility. And these conversations rarely start with any mention of enterprise RSS.
Take a look at Greg’s post Enterprise RSS – the State of the Industry for detailed examples on what these conversations include.