I’ve never totally understood the "send out physical greeting cards" thing. I get that it’s a "tradition", but it has always seemed like a waste of time, energy, and money to me. Yes – I know I’ve signed my share of these cards – I’ve just played along, but it doesn’t change the way I feel about them.
I now get a flood of electronic cards (and birthday wishes – thanks everyone!) These make me smile and often generate a response via email from me to people I haven’t talked to in a while. I received very few physical birthday cards this year (which is good) since pretty much everyone that would send me a card sent me an electronic one.
As this is likely to be a horrible year for charitable giving (based on the downturn in the economy), I think this is a fantastic idea. Even if it is a modest amount of money, I (a) got my greeting card from KKO and (b) the money they gave to EFFA is going to be put to good use.
Nicely done guys.