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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Foodzie – Online Marketplace for Artisan Foods

Comments (8)

We’ve done TechStars for two years now.  While I love every company involved, each year I’ve had a major crush on one particular company.  This year it was Foodzie.

I liked Rob, Emily, and Nik from the minute I met them at TechStars for a Day.  They came up to me and offered me chocolate. Brilliant.  They then explained that they were creating an online marketplace for artisan food producers and growers. Their target customer are foodies.  As a foodie (and major consumer of artisan foods – just look at my body shape even after running all the marathons I do) I totally got it.

They did a great job this summer honing their business, working out logistics and pricing, and getting their first few producers up and running.  Are you a chocolate lover – give Seth Ellis Chocolatier a try.  Popcorn anyone – how about Boulder Popcorn?  And organic tea – try Tetulia Teas.

Having contributed to the very long list of potential artisan food producers that the Foodzie crew is testing (where "testing" means eating stuff and making sure it’s really good) I can assure you that there is a bunch of great stuff coming.

If you are an artisan food producer – or know one – and want to get connected with Foodzie, drop Emily an email.  If you love to eat, cruise the Foodzie site.  And – if you like food porn, take a look at the Foodzie blog.

  • http://foodzie.com/ Rob LaFave

    Thanks for the kind words. We've really enjoyed working with you and the Foundry guys throughout the summer!

  • Emily

    We promise we'll keep feeding you good stuff. I mean it's the least we can do to keep you motivated towards the 50 marathons in 50 states. :)

  • Nikolaus Bauman

    Thanks Brad :-)

  • K.F. Louis

    Love this idea. It's like the Etsy of specialty foods. I think it breaks down the “store-shelf barrier” for small producers to get 'shelf space' and achieve sales volumes before they could via a traditional physical distribution model. That will motivate producers to go with Foodzie rather than a distributor, or out-of-my-car direct sales.

    To Brad's comment about food porn, I think that is the direction they need to take this, and quickly. Put the expert photographers and journalists in place that can elevate this web site from a startup look-and-feel to having a unique, sensual editorial and visual style like J. Peterman, Saveur Magazine, Dean & Deluca (well, they did in the mid 90s before copied) or Daily Candy.

  • http://falseprecision.typepad.com/my_weblog/ Todd Vernon

    I'm with you. Literally from the first meeting with these guys I thought this was a winner. Good idea, great team.

  • Jeff Widman

    If Nik's ping-pong skills are any indication of performance, these guys will be rockin'!

  • Alex Salkever

    Am curious, Brad: Does pretty much everyone who participates in TechStars code / have a coding background? Or are there pure biz types of participate as well?

    • http://www.feld.com Brad Feld

      Both – some people are developers; some people are business folks. The best teams have both.

  • http://intensedebate.com/people/emily_olso40101 emily_olso40101

    We promise we'll keep feeding you good stuff. I mean it's the least we can do to keep you motivated towards the 50 marathons in 50 states. :)

  • http://intensedebate.com/people/rob_lafave44971 rob_lafave44971

    Thanks for the kind words. We've really enjoyed working with you and the Foundry guys throughout the summer!

  • http://intensedebate.com/people/nbauman nbauman

    Thanks Brad :-)

  • K.F. Louis

    Love this idea. It's like the Etsy of specialty foods. I think it breaks down the "store-shelf barrier" for small producers to get 'shelf space' and achieve sales volumes before they could via a traditional physical distribution model. That will motivate producers to go with Foodzie rather than a distributor, or out-of-my-car direct sales.

    To Brad's comment about food porn, I think that is the direction they need to take this, and quickly. Put the expert photographers and journalists in place that can elevate this web site from a startup look-and-feel to having a unique, sensual editorial and visual style like J. Peterman, Saveur Magazine, Dean & Deluca (well, they did in the mid 90s before copied) or Daily Candy.

  • http://intensedebate.com/people/jeff_widma16241 jeff_widma16241

    If Nik's ping-pong skills are any indication of performance, these guys will be rockin'!

  • http://intensedebate.com/people/todd_vernon84 todd_vernon84

    I'm with you. Literally from the first meeting with these guys I thought this was a winner. Good idea, great team.

  • http://intensedebate.com/people/bfeld bfeld

    Both – some people are developers; some people are business folks. The best teams have both.

  • Alex Salkever

    Am curious, Brad: Does pretty much everyone who participates in TechStars code / have a coding background? Or are there pure biz types of participate as well?

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