The Best J.C. Penney Ad

I haven’t shopped at J.C. Penney – well – ever.  I imagine my mom bought me some clothes from there since I grew up in Dallas (J.C. Penney’s headquarters).  If you’ve missed it, the best J.C. Penney Ad ever is making the rounds on the Internet.

I heard about it this morning on my drive in on NPR (right before, or right after something about Dow Chemical raising all prices 25% this month due to inflation).  I couldn’t stop laughing when I heard that "executives at J.C. Penney are furious about the ad" and are trying to get it removed from the Internet.  Good luck with that.  Oh – by the way – great ad – especially in a family values election year.

  • http://www.feld.com Brad Feld

    My partner Jason just reminded that Amy and I set a one day record at JC Penney Online several years ago. We needed to buy furniture for our new house in Homer, Alaska. Amy went online and bought it all at http://www.jcpenney.com. She apparently bought so much that they called to (a) confirm she was serious and (b) congratulate her on setting a new online record.

    How quickly we (er – I) forget.

  • http://www.derekscruggs.com Derek Scruggs

    I read yesterday (and of course now can't find the link) that JC Penney actually denied this. Apparently it was done by a guy at an agency who has worked on the JC Penney, but they never authorized it.

    And I just found a tiny bit more info: http://www.trendhunter.com/trends/kids-want-to-fo

  • jeff

    holy cow that is an amazing ad – you're right. just forwarded it to a few friends. seems to be what would probably result if Nike and Carl Jr's ad teams get sequestered in a room for hours with no bagels.

  • http://friendfeed.com/rwhitson Robin Whitson

    This is a great ad. Penny's is getting the attention from the online community without having to pay or to deal with the crazys that think it will promote teen sex which takes place without promotion anyway…

  • http://friendfeed.com/thomashawk Thomas Hawk

    JC Penny has cool pants.

  • http://friendfeed.com/kfury Kevin Fox

    Wow, this is a great attempt at shifting the perceived JC Penney customer base from 'moms' to 'teens'. JC Penney's brand has gone downhill because of its perception as the place your parents take you to shop when you'd really rather be at Urban Outfitters, Diesel, Anthropologie, etc. It's an interesting gambit, but one they'd really have to follow through on by making the retail experience far more edgy and relevant than they have in the past.

  • http://friendfeed.com/nickmolnar Nicholas Molnar

    Apparently it wasn't approved by JC Penney or Saatchi…didn't think they had the balls for this.

  • robert hagens

    looks like big brother got it removed after all

  • Bracken

    If anyone is still looking for video of the ad, I was able to find it here: http://gawker.com/tag/jc-penney/?i=5019073&t=

  • jeff

    holy cow that is an amazing ad – you're right. just forwarded it to a few friends. seems to be what would probably result if Nike and Carl Jr's ad teams get sequestered in a room for hours with no bagels.

  • Bracken

    If anyone is still looking for video of the ad, I was able to find it here: http://gawker.com/tag/jc-penney/?i=5019073&t=

  • robert hagens

    looks like big brother got it removed after all

  • http://intensedebate.com/people/bfeld bfeld

    My partner Jason just reminded that Amy and I set a one day record at JC Penney Online several years ago. We needed to buy furniture for our new house in Homer, Alaska. Amy went online and bought it all at http://www.jcpenney.com. She apparently bought so much that they called to (a) confirm she was serious and (b) congratulate her on setting a new online record.

    How quickly we (er – I) forget.

  • http://intensedebate.com/people/derek_scrug1878 derek_scrug1878

    I read yesterday (and of course now can't find the link) that JC Penney actually denied this. Apparently it was done by a guy at an agency who has worked on the JC Penney, but they never authorized it.

    And I just found a tiny bit more info: http://www.trendhunter.com/trends/kids-want-to-fo