What Is The Best Name For It?

John Markoff suggests there is a looming battle of semantics between Web 3.0 and semantic web.  Markoff summarizes by saying:

“There is no easy consensus about how to define what is meant by Web 3.0, but it is generally seen as a reference to the semantic Web. While it is not that much more precise a phrase, the semantic Web refers to technology to make using the Internet better by understanding the meaning of what people are doing, not just the way pages link to each other.”

I’ll take it up a notch.  Let’s toss “implicit web” into the mix and expand it beyond just “what people are doing” and “the way pages link to each other.”  It’s not only about people and pages – it’s about getting the computer to figure out a lot of stuff for you based on what you – and people that you “trust” or “find relevant” do.  You could be cynical and just assert that this is the way our friend the “social graph” finds its way into the mix of Web 2.0.  Or – you could keep playing – the way we are planning to at Defrag – and say something all encompassing like:

“Defrag is the first conference focused solely on the internet-based tools that transform loads of information into layers of knowledge, and accelerate the “aha” moment. Defrag is about the space that lives in between knowledge management, “social” networking, collaboration and business intelligence. Defrag is not a version number. Rather it’s a gathering place for the growing community of implementers, users, builders and thinkers that are working on the next wave of software innovation.”

It doesn’t really matter what you call it – a wave of startups tackling “the next problem” are starting to appear.  Look for a panoply of new and exciting buzzwords – and look past them to the meat.