Get Ready For Selling To The Enterprise To Be A Big Deal Again

Eric Norlin – the organizer and host of the upcoming Defrag Conference (Denver – Nov 5 and 6 – hottest ticket in town since the World Series will be over) has a great rant up titled Cycles, Juxtapositions, and Predictions.  Midway through the rant, he says:

“Putting it all together, here’s what I’m thinking: Bottom line — Tech innovation is about to get very focused on selling to the enterprise.”

He goes on to say:

“And here’s how it all relates to Defrag: I see a lot of the companies in the “defrag space” (including a lot of our sponsors) starting on the consumer-side of things. I also see nearly all of them making the shift toward the enterprise.”

My regular conversations with my CIO friends, including The Architect, confirms this point of view.  Large corporate IT has digested a lot of the innovation from the last cycle and is preparing for adopting and incorporating much of the consumer side innovations we’ve seen explode on the scene in the past two years.  Enterprise 2.0 anyone?

If you haven’t signed up for Defrag yet, register and come join us to engage in the conversation and help us figure this out.  Enterprise people welcome.

  • Enterprise 2.0? Hmmmm….This is when consumers decide that they can do it all themselves and don’t need the enterprise…:-) 🙂

  • yeah, I’m looking forward to the sessions re: social networking in the enterprise…

    see ya there,

  • Brad, the great thing about this is that I think the line between the enterprise and personal has blurred. The big sales to the enterprise will be adoption by individual users of web apps that work for them. We won’t have to sell to the CIO any more. It that isn’t a reason to celebrate I don’t know what is.

  • Speaking of, you know who needs to start blogging again? Niel Robertson. Give me some more blarticles!

  • Fractured Fairy Tales as I see it. The ERP folks are still selling pipe dreams to IT and massive black holes build from the results. What I will say is definitley happening is frustrated groups within the large corps. are coming over to the SOS (software as a service)side and IT seems incapable or actually happy to let them do it. The old arguments against the On Demand products are no longer valid and there is enough “blurr” out there that traditional IT control is slipping past the tipping point. There should be enough around for everyone and anyone to label themselves ERP specialists – until the cycle turns back to a more centralized control and only the big boys are allowed to get in.