I’m Happy About MadKast

One of the TechStars companies – MadKast – has launched.  You’ll notice a new and exciting button to the right of every blog post on my blog – this is the MadKast Share icon.


Click on it to share a post with your friends via email, mobile phone (MMS), or IM.  Or – bookmark it on any of the popular bookmarking services.


MadKast already does a bunch of really clever things.

  • Remembers any friends info you put in so you don’t have to remember it the next time – just click on your friend.
  • Remembers friends across any MadKast enabled blog (e.g. we’ve also implemented MadKast on AsktheVC – any friends you share Feld Thoughts content to will also show up when you share stuff on AsktheVC.)
  • Sends complete blog posts via MMS (I think this is the first thing I’m involved in where I’ve found MMS to be actually interesting.)
  • Provides bloggers with detailed analytics about which content is being shared.
  • Automatically reorders your bookmarking preferences based on your usage.

The install is trivial (under 60 seconds) – just click on “get this on my blog” on the bottom right of the share window or go to the MadKast site.  There is a one click install for Blogger and TypePad and a single line of Javascript for everyone else (look for some clever distribution stuff coming soon.)

I’ve gotten to know Johann, Josh, Doug, and Tony over the summer and think they are stars.  They’ve decided to permanently relocated to Boulder from LA and build MadKast here.  Welcome guys!

If you are a blogger, give MadKast a try – feel free to give Doug feedback (he loves it.)

  • Broke something when I installed it. Maybe it’s cause I’m not running normal blog software.

  • Indeed, the install is easy and fast. I use Movable Type and it dropped right in as advertised. Note: I have two blogs (one for photos, one for misc) and you need to get different code for each one. When it didn’t work on the second blog I emailed Doug and he got back with the answer within a couple minutes. Sweet.

  • Just want you to know that madKast is so easy even I can use it. And when I say I, I mean a No Talent Ass (Non Technical) Biz Dev Clown!

  • fewquid

    That’s cool. Took all of 15 seconds to set up in Typepad and works like a champ.


  • Tom

    Interesting concept. I would be interested to know how it differs from existing services like: http://www.addthis.com/.

    Thanks, Tom

  • @ Tom

    This is Doug Ludlow with madKast. Just thought I would provide a (fairly detailed) answer to your question about the differences between madKast and AddThis!

    AddThis is primarily concerned with social bookmarking. They provide a VERY large list of social bookmarking sites – everything from the popular (Facebook and Digg) to the obscure.

    madKast combines social bookmarking with sharing through email and MMS. We let our users send posts to their friend’s email addresses and mobile phones. We also provide the most popular social bookmarking services – the services that make up about 95% of all social bookmarking.

    In addition, AddThis works in a popup window, while madKast functions in a javascript / ajax window – this means we don’t ever have to worry about popup blockers.

    Finally, madKast stores the contacts you send posts to – for example, just enter in your friend’s email address once, and the next time you use madKast, we’ll remember your friend’s contact info, so you don’t have to type it in again.

    I hope this answers some of your questions about the differences between madKast and AddThis! Feel free to email me at Doug [at] madKast [dot] com if you have any more questions!

    -Doug Ludlow
    co-founder, madKast

  • Tom,

    Great question! MadKast is much more powerful than AddThis. AddThis only allows users to bookmark content to share with other people; on the other hand, madKast also allows users to send content via e-mail and MMS. In addition, madKast remembers all friends’ contact information across sites after it is entered for this first time. MadKast also allows you to use any existing social bookmarking tools — which is really the only aspect which makes it similar to Addthis.

    Finally, in the not too distant future, madKast will be rolling out detailed analytics packages for bloggers/publishers as well as ad sharing network.

    Bottom line is that AddThis only has a small subset of madKast’s functionality.

    We hope you’ll check madKast out.