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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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I’ll Never Do An Investment In That Kind of Thing Again

Comments (6)

Every great investor has made some investments that he wishes he’d never made.  Occasionally he’ll make another one like it.  And another one like it.  Eventually you learn.  Or maybe you don’t.

I heard the following quote today attributed to an extraordinary successful investor (I’ve editorialized a little.)

“I’m fascinated with airplanes and the airline business, but every time I invest in them I regret it and lose money.  I finally set up an 800 number, and every time I feel like buying an airline I call it, and it is a recording of me, telling me not to do it.” 

There are several areas that I’ll never invest in again.  Maybe someone can make money in them, but I can’t.  And I eventually learn.  Time to go set up a few 800 numbers to remind me.

  • Eric

    What about a company that sets up 800 numbers for people who want recordings of themselves reminding themselves of things? (just kidding)

  • Will

    If you don’t mind me asking, what are the areas you stay away from now?

  • Mat

    C’mon. Which areas…?

  • Brad Feld

    Yes – well – those are my own little secrets. I’m sure I’ll write about them over time, especially after I call my 800 numbers.

  • tobias

    Eric, no need to kid. Check out
    They won a demo-god award earlier this year for demoing a service that enables people to phone into recordings of their voice reminding themselves of things… (“stickies without the pen!”). Seriously.

  • BR

    Brad doesn’t want to say because he doesn’t want any of his current portfolio companies to feel like an ugly stepsister :)

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