Under The Cover of FeedBurner’s Feed Stats

While I was on vacation, my friends at FeedBurner wrote a long post describing their stats methodology in detail, using the popular TechCrunch blog as the example (with the permission of Mike Arrington, of course.)  If you are a publisher / blogger and want more insight into what’s actually going on in the various calculations, why reach matters, or why just checking your server logs doesn’t really tell you much, this is a post you’ll enjoy reading.  In addition, there’s a little teaser at the end about where BlogBeat fits in.

  • http://breakoutperformance.blogspot.com Eric

    Hi Brad: I agree it was a very interesting case study on how feeds grow over time. I thought you might be interested in a study I just completed with a Dartmouth professor on about 30 VC-backed firms on what specific leadership, strategy, and process factors were linked to top quartile annual sales growth: http://breakoutperformance.blogspot.com/2006/10/predictors-of-significant-vc-backed.html . I enjoy your blog. Cheers, Eric

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