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On page 16 of the July 3rd BusinessWeek, I noticed a short article in the Wired Life section titled “Teaching The Press Release A New Trick.” I was kind of hoping it would say something like “don’t bother with press releases anymore.” Oh – how wrong I was. BusinessWeek was crowing about SHIFT Communications new “Social Media Press Release” template. At least Jack and Suzy Welch are podcasting – maybe the two things will balance themselves out (or not.) And – if you ask why I’m reading the paper copy of BusinessWeek – a guy has to have something to read in the bathroom.