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A long time friend, Shawn Broderick (first employee at my first company Feld Technologies and founder/CEO of Genetic Anomalies – acquired by THQ), has started up a new company called MaxVox that’s working on some cool consumer VoIP related stuff.
Shawn’s been studying the VoIP market to try to determine which demographics are actually driving the adoption of VoIP. MaxVox announced today that they have discovered that a much younger demographic than expected is actually driving VoIP adoption. They issued a press release discussing the “Wired Toddler” category and announcing the availability of their report Residential VoIP Adoption – The Pampers Segment – which costs $495 and will be available via their website on April 1.