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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Book – Change Your Underwear Twice A Week

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I discovered Danny Gregory this summer in Alaska when I read Everyday Matters.

I bought all of his books and tossed them in the to read pile. Today I read Change Your Underwear Twice a Week: Lessons from the Golden Age of Classroom Filmstrip. Remember filmstrips? I do. They sucked. I remember taking off my glasses in elementry and junior high school to make it “harder” to see them since they were so incredibly dull and banal.

Gregory goes deep in his analysis of filmstrips in this beautifully illustrated book. He concentrates mostly on filmstrips from the late 1940′s to the early 1950′s. The actual filmstrip frames form the core of the story with Gregory’s narration of each section dripping with sarcasm as well as insight into the way our government was programming the minds of our youth through the filmstrips they funded for public education.

Cynical, sarcastic, and beautifully illustrated – this is a must read for anyone that ever had to run the filmstrip projector as their punishment for being an overachiever.

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