Beyond Clicks, Opens & Bounces

One of my companies – Return Path – recently released a white paper called Beyond Clicks, Opens & Bounces. This white paper talked about metrics that help marketers understand email performance. This has some obvious parallels to the struggle I’ve been having to determine what my blog stats mean.

  • Regarding your Blog stats, I was curious if you had a significant number of visitors/readers subscribe to receive posts via email.
    I would assume that most readers probably open for RSS feeds or other means of accessing your posts. However, if you were able to collect a decent base of email subscribers, you might be able to survey them to get additional information on a segment of your most loyal audience.
    This may be one small means to supplement your blog stats.

  • Very few have subscribed by email (I’ve got five subscriptions, not including myself). I’ve been using Bloglet which seems to be pretty effective and is easy to implement. I suspect that while services like Bloglet are beginning to appear, it’s a lot more compelling to get RSS feeds by email from within Outlook using Newsgator (which is what I use).

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